Tag: linear channels

Max is testing the integration of HBO’s linear channels, offering select ad-free U.S. subscribers a 24/7 cable-like experience. The test includes channels such as HBO Comedy, HBO Signature, and HBO Zone, replicating traditional cable content within Max. This initiative aligns…

A Horowitz Research survey reveals that 43% of streaming consumers have signed up for subscription-based services after discovering a TV series on a free, ad-supported streaming TV (FAST) platform. Conversely, 53% of users reduced their spending on subscription services due…

Disney is enhancing Disney+, Hulu, and ESPN+ with features like improved algorithms, custom promotional art, and email reminders to boost viewer engagement. They are also considering adding linear channels that broadcast popular shows continuously. These updates aim to strengthen Disney's…