How Indian Streaming Platform JioHotstar Raced to 100 Million Subscribers and What’s Next: ‘We’ve Gotten to a Place Where No One Has Gone Before,’ CEO Says
Variety
JioHotstar rocketed to 100 million subscribers just six weeks after launch — so how did they pull it off? The platform’s explosive growth stems from aggressive distribution deals, ultra-low pricing (~$0.57/month), free content sampling, and deep telco integration that auto-activates…