Tag: Gen Z

Paul Pastor critiques how media companies are overly focused on short-term gains from long-form content strategies while neglecting the rapidly growing dominance of platforms like YouTube and TikTok. He warns this misstep could alienate younger audiences and miss long-term monetization…

Doug Shapiro’s essay highlights the creator media economy’s rapid growth, generating $250 billion in 2023 and projected to exceed $600 billion by 2030. This shift, driven by generative AI, changing consumer preferences for authenticity, and younger demographics, challenges traditional media,…

The U.S. Court of Appeals upheld a law requiring ByteDance to divest TikTok or face a U.S. ban by January 19, 2025, citing national security concerns. TikTok's First Amendment defense was rejected, and the Supreme Court's decision will determine its…

Edison Podcast Metrics reports YouTube as the top platform for weekly podcast listeners aged 13+, capturing 31% of users compared to Spotify's 27% and Apple Podcasts' 15%. YouTube's rise is driven by video podcasting, which Gen Z favors for enhanced…

Dan Calzone, in his debut on The Streaming Wars, discusses how influencers are displacing traditional movie stars as younger audiences prioritize authentic, short-form content over polished productions. Platforms like YouTube and TikTok, with their vast reach and direct fan connections,…

Appfigures reveals that top apps downloaded by U.S. Gen Z young adults in 2024 include Temu, TikTok, and Meta’s Threads, WhatsApp, and Instagram. Popular choices like ChatGPT, Spotify, and CapCut reflect Gen Z’s diverse interests across shopping, social media, and…

TVREV highlights that SVODs like Netflix and Disney+ are shifting toward Gen Z engagement, driven by demand for anime and non-English content. Parrot Analytics notes Naruto and My Hero Academia generated $21 million and $15 million in Q2 revenue for…

Deloitte's Digital Media Trends report shows that 25% of respondents borrowed passwords to access streaming content in the past year. About 15% used a third party’s SVOD password, 7% streamed pirated content, and 4% did both. Gen Z and millennials…

YouTube surpassed Disney as the most-watched media company in the U.S. in July 2024, accounting for 10.4% of total TV viewing according to Nielsen’s Media Distributor Gauge. We look at how a surge in younger viewers, particularly those aged 2-17…

Gen Z's increasing loneliness, driven by the COVID-19 pandemic and digital communication, is influencing their media preferences. UCLA's 2023 "Teens & Screens" study found that 52% of respondents aged 10 to 24 prefer content focused on friendships rather than romantic…