Tag: Gen Z

Deloitte's Digital Media Trends report shows that 25% of respondents borrowed passwords to access streaming content in the past year. About 15% used a third party’s SVOD password, 7% streamed pirated content, and 4% did both. Gen Z and millennials…

YouTube surpassed Disney as the most-watched media company in the U.S. in July 2024, accounting for 10.4% of total TV viewing according to Nielsen’s Media Distributor Gauge. We look at how a surge in younger viewers, particularly those aged 2-17…

Gen Z's increasing loneliness, driven by the COVID-19 pandemic and digital communication, is influencing their media preferences. UCLA's 2023 "Teens & Screens" study found that 52% of respondents aged 10 to 24 prefer content focused on friendships rather than romantic…

YouTube is becoming the go-to streaming platform for many viewers, surpassing traditional services like Netflix and HBO. YouTube commands around 25% of total streaming time and 10% of all TV screen time. In a survey, 31% of US consumers chose…

Crunchyroll is bucking the trend of declining Gen Z viewership by reviving appointment viewing with synchronized global releases of anime episodes, boosting engagement and viewership. COO Gita Rebbapragada highlighted the platform's post-COVID growth to 14 million subscribers, driven by a…