Tag: dtc

Skip argues that the future of streaming isn’t dominated by direct-to-consumer (DTC) models, as projected by Omdia. He points out that reported DTC numbers are often misleading, with most subscriptions falling under wholesale or third-party billing. As bundling gains traction,…

Kirby argues that the streaming industry should categorize subscribers into three groups: wholesale, third-party direct, and true direct-to-consumer (DTC). This approach would offer more transparency and reveal the actual customer relationships media companies hold. However, Kirby contends that the industry…

MAVTV has launched MAVTV GO, a free ad-supported streaming service for motorsports fans, powered by Endeavor Streaming. Available on iOS, Apple TV, Amazon Fire TV, Roku, and the web, it offers live racing, original shows, and on-demand content. Expansion to…

MLB Network has launched a new direct-to-consumer (DTC) streaming service in the U.S., available for $5.99 per month. The service includes MLB At Bat for $6.99 per month and is free for MLB.TV subscribers and certain cable/satellite customers through the…