Tag: disney

Sony’s Beyond Sports and ESPN are partnering for Dunk the Halls, the first real-time animated NBA broadcast, airing on Christmas Day. This Knicks vs. Spurs game will integrate Beyond Sports’ visualization tech and Hawk-Eye Innovations’ tracking with Disney-themed animations. The…

Paul Pastor critiques how media companies are overly focused on short-term gains from long-form content strategies while neglecting the rapidly growing dominance of platforms like YouTube and TikTok. He warns this misstep could alienate younger audiences and miss long-term monetization…

Fubo TV has won an early motion in its antitrust lawsuit against Fox, Disney, and Warner Bros Discovery over the formation of Venu Sports. A judge denied the defendants’ attempts to dismiss the case or move parts of it, with…

Ted Sarandos highlighted Netflix's focus on creating FOMO at the UBS Global Media and Communications Conference, positioning it as central to retaining subscribers and advertisers. FOMO isn’t exactly groundbreaking and Kirby argues that it’s the bare minimum for any streaming…

The DOJ and 16 state attorneys general are backing Fubo TV in its antitrust lawsuit against Venu Sports, arguing for a temporary injunction blocking Venu’s launch. Fubo claims Venu Sports, backed by Disney, Fox, and Warner Bros Discovery, would harm…

Variety examines how FX used its $200 million series Shōgun to cement its position in streaming, earning 18 Emmys and reinforcing its creative value to Disney amid investor pressures. Under John Landgraf's leadership, FX has distinguished itself through bold storytelling…

Fox Entertainment and Hulu have signed a $1.5 billion deal through 2029, granting Hulu in-season streaming rights to Fox's programming and expanding their marketing partnership. The agreement secures Hulu as the next-day hub for Fox content, including hits like The…

Adweek digs into the details of The Trade Desk’s new smart TV OS, Ventura, set to launch in 2025. The OS aims to improve ad efficiency, enhance user experience, and address content conflicts of interest. Backed by Disney, Paramount, and…

Apple appears to be shifting its strategy by licensing its original films to third-party platforms to expand content visibility and boost revenue. This marks a departure from Apple’s exclusivity-driven streaming model and addresses the platform’s financial performance challenges, despite its…

MediaRadar reports that Disney, Comcast, Lionsgate, and Warner Bros. Discovery collectively spent less than $3.3 million on advertising on Elon Musk’s X from January to September 2024, a dramatic 98% decline from the $170 million spent during the same period…