Tag: CTV platforms

A recent closed-door discussion at CES brought together industry leaders to address the challenges posed by CTV platforms like Roku, Samsung, and Vizio. Participants highlighted concerns over restrictive practices, such as hoarding user data, demanding large shares of ad inventory,…

Parks Associates’ report, “Battle of the Platforms: Assessing Connected TV Ecosystems,” reveals that Roku, Amazon Fire TV, and Samsung dominate U.S. streaming devices, accounting for 65% of primary streaming devices in households. Roku and Amazon lead in media players, while…