Tag: CTV advertising

"Terrifier 3" has grossed over $78 million globally, driving a 53% increase in Cineverse’s C360 Audience Network ad requests. The platform leveraged the film’s success to reach targeted horror fans, including a strong Hispanic audience, across multiple streaming channels, marking…

Kirby spoke with Fred Godfrey, CEO of Origin, to discuss how the company is redefining CTV performance advertising through long-term client relationships and creative innovation. Using strategies like dynamic creative production (DCP) and real-time split-testing, Origin combats ad fatigue and…

Madhive has partnered with Samba TV for ACR-based audience targeting, enhancing its CTV advertising platform by enabling clients to target audiences based on TV viewing behaviors. Samba TV tracks 38 million U.S. TV devices, providing Madhive with over 1,000 audience…

LG is launching an Innovation Lab under its LG Ad Solutions division to develop new methods for delivering more personalized and targeted ads on its webOS streaming platform and beyond. With streaming viewership growing and ad-supported models becoming more popular,…

We look at why The Trade Desk's entry into the TV operating system market signals a pivotal shift in the battle for control over the living room entertainment experience. As companies like Roku, Amazon, and Google have dominated this space,…

Brightline's study shows that interactive ads on Connected TV improve engagement and recall, with a 36% stronger unaided recall and 79% aided recall compared to 72% for standard ads. Combining standard and interactive ads increased unaided recall by 58% and…

Origin's Fred Godfrey highlights the evolving landscape of Connected TV (CTV) advertising, with ad spend projected to surpass $30 billion in 2024. This growth presents challenges such as maintaining viewer attention, combating ad fatigue, and enhancing ad relevance. Innovative solutions…

Titan OS has launched Titan Ads, a connected TV advertising marketplace targeting over 30 million streaming households in Europe. The platform integrates retail data to enhance ad targeting and supports campaigns across countries like the UK, Germany, France, Italy, and…