Tag: CTV advertising

Fubo’s pause ads are delivering big results, driving 129% more engagement than traditional video ads on other platforms, according to a study with EDO. By showing ads only when users pause content—rather than interrupting it—Fubo is tapping into a more…

Roku tested an unskippable ad that played before users could even reach the home screen, triggering immediate backlash from frustrated customers. While the test was limited, the overwhelmingly negative response highlighted growing concerns about platform-driven advertising, even for users paying…

Skip unpacks AMC Networks’ Q4 earnings, revealing a nearly $400 million impairment charge, mostly from the declining value of its linear cable networks. While streaming revenue grew 7% to $603 million and DTC subscribers hit 12.4 million, much of that…

tvScientific has raised $25.5 million in a Series B funding round led by NewRoad Capital Partners, Roku, and Second Alpha Partners, with participation from existing investors. The company aims to expand the CTV ad market by making it a viable…

Tubi is back in the Super Bowl with a new ad that ditches the shock factor of its viral 2023 "glitch" spot for a more emotional approach. The teaser, made with Mischief @ No Fixed Address, introduces a baby “born”…

IAB Tech Lab plans to release 31 new specifications and updates in 2025, focusing on connected TV (CTV) advertising, privacy, and moving programmatic ad practices beyond the browser. Key initiatives include new signals for live sports ads in CTV, a…

Netflix blew past expectations in Q4 2024, adding a record-breaking 19M subscribers and crossing 300M total. With subscriber numbers retired, the focus shifts to revenue, margins, and its bold bets on live sports and ads.

Omnicom Media Group has partnered with Roku to access anonymized viewer search data on the streaming platform, enabling brands to better optimize investments and messaging in the CTV space. This partnership integrates Roku's search data—covering programs, genres, and performers—with Omnicom's…

AdGood, a nonprofit CTV advertising platform, launched at CES 2025 to provide nonprofits with affordable, high-quality TV ad space, helping them amplify messages, raise awareness, and increase donations. Partnering with publishers like Magnite, AdGood utilizes donated and unsold CTV inventory…

Roku and Comcast’s FreeWheel have expanded their partnership to enable real-time bidding on Roku’s app ecosystem, including The Roku Channel. This integration reduces fragmentation in the CTV marketplace, enhancing advertiser reach and transparency while supporting growing demand for ad-supported streaming.