Tag: CTV advertising

Tubi is back in the Super Bowl with a new ad that ditches the shock factor of its viral 2023 "glitch" spot for a more emotional approach. The teaser, made with Mischief @ No Fixed Address, introduces a baby “born”…

IAB Tech Lab plans to release 31 new specifications and updates in 2025, focusing on connected TV (CTV) advertising, privacy, and moving programmatic ad practices beyond the browser. Key initiatives include new signals for live sports ads in CTV, a…

Netflix blew past expectations in Q4 2024, adding a record-breaking 19M subscribers and crossing 300M total. With subscriber numbers retired, the focus shifts to revenue, margins, and its bold bets on live sports and ads.

Omnicom Media Group has partnered with Roku to access anonymized viewer search data on the streaming platform, enabling brands to better optimize investments and messaging in the CTV space. This partnership integrates Roku's search data—covering programs, genres, and performers—with Omnicom's…

AdGood, a nonprofit CTV advertising platform, launched at CES 2025 to provide nonprofits with affordable, high-quality TV ad space, helping them amplify messages, raise awareness, and increase donations. Partnering with publishers like Magnite, AdGood utilizes donated and unsold CTV inventory…

Roku and Comcast’s FreeWheel have expanded their partnership to enable real-time bidding on Roku’s app ecosystem, including The Roku Channel. This integration reduces fragmentation in the CTV marketplace, enhancing advertiser reach and transparency while supporting growing demand for ad-supported streaming.

Speculation about Roku's future is growing as analysts suggest it could be acquired within the next year, potentially redefining the connected TV (CTV) ecosystem. With 85 million user households and extensive data assets, Roku is seen as a valuable target…

Fubo reported a 40% increase in upfront ad revenue for 2024-25, reaching an all-time high. Growth was driven by new advertisers, innovative CTV ad formats, and advanced measurement tools. Strong demand for live sports, combined with incremental reach beyond linear…

Mediaocean has agreed to acquire Innovid for $500 million, merging it with its 2021 acquisition Flashtalking to create a leading independent ad tech company focused on creative, CTV, and ad delivery across multiple channels. The deal, closing in early 2025,…

Fubo has introduced four interactive CTV ad formats—Transactional, Gamified, Rotating Carousel, and Geo-locator—designed to enhance engagement and deliver measurable results for advertisers. Research from Lucid shows interactive ads increase brand awareness by 33% and purchase intent by 47%, highlighting their…