Tag: cross-platform measurement

Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and digital platforms. As consumer behavior becomes fragmented across multiple devices, advertisers are seeking ways to measure the effectiveness of campaigns…

Comscore now measures YouTube audiences across all digital devices in the U.S., including connected TVs. This enhancement, integrated directly with YouTube, is part of Comscore’s Video Metrix Multi-Platform product, allowing advertisers to better evaluate ad campaigns involving YouTube. Comscore plans…