Tag: creator economy

Netflix is eyeing video podcasts, according to Business Insider, as it looks to expand its content lineup. With YouTube dominating the space and Gen Z favoring video-first formats, Netflix sees a chance to tap into creator-led content. The move could…

Fox just bought Red Seat Ventures, the company behind podcasts and digital shows from Tucker Carlson, Megyn Kelly, and Bill O’Reilly. Red Seat will sit under Fox’s Tubi Media Group, signaling a bigger move into digital media. As pay TV…

With TikTok's potential U.S. shutdown looming, Big Tech companies like Meta, YouTube, Snapchat, Substack, and X are aggressively courting TikTok creators to their platforms. Snapchat is running influencer campaigns, Substack is offering cash prizes and expanded video features, and YouTube…

Awful Announcing highlights the top sports media stories to watch in 2025. Key developments include direct-to-consumer ESPN, the evolving role of RSNs, and the growing influence of the creator economy, with alt-casts and athlete-driven media gaining prominence.

Doug Shapiro’s essay highlights the creator media economy’s rapid growth, generating $250 billion in 2023 and projected to exceed $600 billion by 2030. This shift, driven by generative AI, changing consumer preferences for authenticity, and younger demographics, challenges traditional media,…

The Bank of America Institute reports that the creator economy peaked in 2021, with most creators earning under $15,000 annually—far below the average full-time U.S. employee. As paid partnerships decline and algorithms drive income volatility, platforms like Patreon and Substack…

On the Most Innovative Companies podcast, Ryan Kaji's father discussed the evolution of Ryan’s World from a YouTube channel into a multimedia brand with over 37 million subscribers. Starting as a way to share family moments, the channel has grown…