Tag: content discovery

Nielsen’s Gracenote reported that Netflix led all major SVOD platforms in Q2 2025 with an 18.2% increase in its content catalog. The top five services collectively added 4,500 new titles, with sports programming driving the highest growth at 7.8%. Netflix,…

Accedo's Nikki Perugini emphasizes the importance of generational understanding in OTT product design, with a focus on Gen Z’s unique digital behaviors and expectations. As mobile-first digital natives, Gen Z demands intuitive, hyper-personalized, and visually engaging user experiences that reflect…

Kirby analyzes five product design principles behind Netflix’s new Eclipse interface, highlighting how they strategically address user behavior to improve engagement and decision-making. The redesign reduces cognitive load, creates habit-forming feedback loops, and adapts in real time to viewer intent.…

Netflix has unveiled a major redesign of its user interface, which replaces the decade-old tile carousel with a dynamic, responsive experience tailored to user behavior. The update includes AI-driven content discovery, hover previews, and TikTok-style mobile feeds—all signaling a move…

Netflix is testing an OpenAI-powered AI search tool on iOS devices in Australia and New Zealand, allowing users to find content using natural language and mood-based prompts. The tool is opt-in and builds on Netflix’s existing recommendation systems, aiming to…

Simply.TV has acquired Red Bee Media’s Content Discovery Business and secured a majority growth investment from Summit Partners. The acquisition strengthens Simply.TV’s U.S. market position and global footprint, while the funding marks its first institutional capital to support its expanding…

Tubi, in partnership with The Harris Poll, released The Stream 2025 report, revealing key trends reshaping the streaming landscape, especially among Gen Z. The study shows rising subscription fatigue driven by cost increases, shifting preferences toward ad-supported services, and a…

Wurl’s CTV Trends Report breaks down the state of streaming in 2025—FAST is booming, live sports are pulling more eyeballs, and ad-supported models are reshaping the game. While streaming dominates, session lengths and total viewing hours are still a fight,…

FAST is booming, with a 42% surge in channels and a big push into live sports, but differentiation remains a challenge. Gracenote’s latest report highlights how metadata gaps hurt content discovery and ad revenue, with 70% of programmatic CTV ads…

Plex has unveiled major updates aimed at enhancing content discovery, community interaction, and streaming functionality in 2025. Key additions include user reviews, public user profiles, and a redesigned interface preview for Apple TV, focused on streamlining navigation and customization. Advanced…