Tag: connected TV

Warner Bros. Discovery (WBD) has introduced AI-powered ad solutions on Max: Shop with Max and Moments. Shop with Max links products from content to advertiser catalogs using QR codes, while Moments delivers contextually relevant, privacy-focused ads based on metadata. These…

The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku and Amazon with a focus on unbiased content recommendations, improved ad efficiencies, and enhanced user experience. Integrating its OpenPath system…

Fubo has introduced four interactive CTV ad formats—Transactional, Gamified, Rotating Carousel, and Geo-locator—designed to enhance engagement and deliver measurable results for advertisers. Research from Lucid shows interactive ads increase brand awareness by 33% and purchase intent by 47%, highlighting their…

TVREV emphasizes why FAST channel owners should shift focus from launching new channels to marketing existing ones, citing the significant discovery problem in the space. At MIPCOM, experts noted that 90% of FAST viewing is concentrated on the top 10…

DirecTV plans to roll out its “pause ads” feature to its FAST platform, MyFree DirecTV, building on its success in pay TV and connected devices. Pause ads have driven high recall rates—2.5x higher than traditional TV ads. At The Streaming…

DirecTV has launched MyFree DirecTV, a FAST service that offers over 70 channels via its app on smartphones, tablets, and smart TVs. The channel lineup includes content from major programmers like E.W. Scripps, Lionsgate, and A+E Networks, with plans to…

Viant Technology has acquired IRIS.TV to strengthen its position in the CTV advertising ecosystem. This acquisition will allow Viant to expand IRIS.TV's CTV content identification service, IRIS_ID, to more publishers, enhancing standardized content classification, contextual targeting, and brand safety for…

Parks Associates’ report, “Battle of the Platforms: Assessing Connected TV Ecosystems,” reveals that Roku, Amazon Fire TV, and Samsung dominate U.S. streaming devices, accounting for 65% of primary streaming devices in households. Roku and Amazon lead in media players, while…

Victory+ has partnered with Amagi to deliver over 60 new FAST channels on its sports streaming platform, monetized via Amagi ADS PLUS. This collaboration expands Victory+’s content offerings ahead of its free regional NHL broadcasts, enhancing viewer engagement and ad…

Titan OS has partnered with Sony Pictures Entertainment to launch Sony One FAST channels on selected Sony Android and Philips Smart TVs, reaching over 9 million households across Europe. The collaboration will bring eight genre-specific channels, including Comedy HITS and…