Tag: brand safety

Variety’s Strictly Business podcast features Havas Play’s Angelique Hernandez and Jarell Thompson discussing how brands can authentically engage Gen Z through gaming platforms and creator communities. They highlight a rigorous vetting process to ensure brand safety and audience fit. ARC…

The Streaming Madman tears into the chaos of AdTech Week in NYC, calling out the self-congratulatory absurdity, rampant greenwashing, and unchecked fraud that continues to suck 30–65% of ad budgets into a black hole of middlemen and bots. He skewers…

Skip highlights the rise of contextual advertising, which aligns ads with content viewers are actively watching for seamless relevance. By focusing on context rather than personal data, this strategy addresses privacy concerns, adapts to the decline of third-party cookies, and…

Viant Technology has acquired IRIS.TV to strengthen its position in the CTV advertising ecosystem. This acquisition will allow Viant to expand IRIS.TV's CTV content identification service, IRIS_ID, to more publishers, enhancing standardized content classification, contextual targeting, and brand safety for…

The Streaming Madman critiques the artificial standards of "brand safety" and "premium content" in today's media and advertising landscape. He argues that corporate intermediaries and outdated content rating systems exert excessive control over what’s deemed suitable, likening it to mafia-like…