Tag: Amazon Fire TV

Parks Associates’ report, “Battle of the Platforms: Assessing Connected TV Ecosystems,” reveals that Roku, Amazon Fire TV, and Samsung dominate U.S. streaming devices, accounting for 65% of primary streaming devices in households. Roku and Amazon lead in media players, while…

Lights Out Sports TV, founded by NFL’s Shawne Merriman, has partnered with CreateAds.tv to offer brands, including small businesses, access to premium TV ad inventory on its platform. The service generates 37 million monthly impressions and is available on Roku,…

Xite, a music video streaming platform, has expanded the availability of its app on Android TV to the UK, Germany, and Canada, following earlier launches in the U.S. and the Netherlands. The app allows users to curate music video playlists…

X (fka Twitter) launched its X TV app on select smart TVs, including Amazon Fire, Google, and LG, as part of a beta release. While the app aims to provide a way to stream X's video content, including SpaceX launches,…

We look at why The Trade Desk's entry into the TV operating system market signals a pivotal shift in the battle for control over the living room entertainment experience. As companies like Roku, Amazon, and Google have dominated this space,…

The Trade Desk is secretly developing its own streaming TV operating system to compete with Roku and Amazon’s Fire TV. The OS, built on Android, aims to attract smart TV manufacturers by offering more lucrative digital ad revenue opportunities. Although…

MAVTV has launched MAVTV GO, a free ad-supported streaming service for motorsports fans, powered by Endeavor Streaming. Available on iOS, Apple TV, Amazon Fire TV, Roku, and the web, it offers live racing, original shows, and on-demand content. Expansion to…

Xperi plans to launch TiVo-powered smart TVs in the U.S. in early 2025, partnering with an unnamed top-five TV manufacturer. This follows their success in Europe, where six manufacturers have shipped over 2 million devices. Despite the dominance of Roku…