Tag: amazon

In LA Times introspection, 2025 will bring significant shifts to entertainment. Disney’s Hulu Live TV-Fubo merger clears antitrust hurdles for its Venu Sports launch, signaling streaming consolidation. AI adoption accelerates with studios like Lionsgate, though labor concerns persist. The box…

Netflix’s NFL Christmas debut drew 24.2 million U.S. viewers, surpassing Peacock and Amazon’s streaming records but falling short of legacy broadcasters like CBS and Fox, which averaged 29 million viewers last year. Despite the gap, Netflix’s global reach and innovative…

The Streaming Wars looks at the Omnicom-IPG merger as a strategic move to combat stagnation in the ad industry and compete with digital giants like Alphabet, Meta, and Amazon. By integrating IPG’s Acxiom data assets into Omnicom’s Omni platform, the…

Ted Sarandos highlighted Netflix's focus on creating FOMO at the UBS Global Media and Communications Conference, positioning it as central to retaining subscribers and advertisers. FOMO isn’t exactly groundbreaking and Kirby argues that it’s the bare minimum for any streaming…

Speculation about Roku's future is growing as analysts suggest it could be acquired within the next year, potentially redefining the connected TV (CTV) ecosystem. With 85 million user households and extensive data assets, Roku is seen as a valuable target…

Amazon reported a 10% increase in interactive ad engagement during this year’s Black Friday NFL game, which saw a 41% rise in viewership year-over-year. Interactive ads were 11 times more effective than static QR codes, and 40% of advertisers were…

Amazon’s Cross, starring Aldis Hodge, hit 40 million viewers in its first 20 days, becoming Prime Video’s third-biggest series launch of 2024. Over half of its audience came from outside the U.S., with notable performance in Germany, the U.K., Brazil,…

AWS has introduced a Buy with AWS button, enabling cloud software vendors to embed a seamless payment option on their websites. This feature simplifies transactions, enhancing customer and partner loyalty.

Walmart has completed its $2.3 billion acquisition of Vizio, gaining access to its SmartCast OS and ad-supported WatchFree+ platform. This integration positions Walmart Connect as a competitive force in CTV advertising by combining shopping and viewing data for personalized, high-margin…

The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku and Amazon with a focus on unbiased content recommendations, improved ad efficiencies, and enhanced user experience. Integrating its OpenPath system…