Tag: advertising trends

TiVo's latest “Smart TV Nation” report reveals that 55% of smart TV users prefer built-in streaming apps over external devices like dongles or set-top boxes. SVOD remains the top choice for viewing content, with 53% of all video watched via…

Overtime will expand its athlete talk shows from four to 10 by September 2025, investing millions into video-first formats featuring college athletes and celebrities. Since launching in July 2024, the shows have generated 225 million views and 390 million impressions…

The U.S. Court of Appeals upheld a law requiring ByteDance to divest TikTok or face a U.S. ban by January 19, 2025, citing national security concerns. TikTok's First Amendment defense was rejected, and the Supreme Court's decision will determine its…

Televisa-Univision, owner of the Vix streaming service, announced a restructuring of its workforce to address declining pay TV ad revenue.

Mike Shields highlights the mismatch between the expectations and strategies of video programmers and the current operations of FAST platforms. While many TV manufacturers and FAST services like Samsung TV Plus, Vizio WatchFree+, and LG offer extensive channel lineups with…

Digiday reports that lower fill rates for FAST channels stem from a supply-demand imbalance in the streaming ad market. Advertiser demand is growing, but streaming ad inventory—boosted by ad-supported tiers from Disney+, Netflix, and Amazon Prime Video—has outpaced it. Amazon…