Tag: advertising technology

Mediaocean has agreed to acquire Innovid for $500 million, merging it with its 2021 acquisition Flashtalking to create a leading independent ad tech company focused on creative, CTV, and ad delivery across multiple channels. The deal, closing in early 2025,…

Comscore has been awarded a U.S. patent for its "Personifying Viewership Data" solution, which uses Big Data and predictive modeling to estimate person-level TV viewership, including co-viewing. This technology, integrated into Comscore's measurement tools, enhances demographic targeting accuracy for marketers…

Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and digital platforms. As consumer behavior becomes fragmented across multiple devices, advertisers are seeking ways to measure the effectiveness of campaigns…

Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver hyper-targeted ads to specific groups based on detailed behavioral insights, however he notes some challenges you need to be paying…

PilotDesk, a no-code AI workflow automation platform for ad operations, has secured a long-term partnership with LG Ad Solutions to expand the use of its YieldPilot product. This agreement follows a successful four-month pilot where PilotDesk improved operational efficiency and…

Nielsen's Gracenote is developing new contextual categories for connected TV (CTV) advertising, partnering with Peer39 and Magnite to enhance content visibility for advertisers. These categories will help media buyers and sellers transact CTV buys more effectively, using detailed Gracenote metadata.…