Tag: advertising technology

Microsoft is shutting down its Xandr Invest DSP as part of a strategic pivot toward AI-powered, privacy-conscious advertising, aligning with its broader consolidation under the Microsoft Advertising Platform. This move reflects a growing divide in ad tech, where Big Tech…

From the Archives revisits the rise of Automatic Content Recognition (ACR), the tech that turned smart TVs into real-time viewership trackers and reshaped the economics of modern TV advertising. Embedded directly into TV firmware, ACR enabled OEMs and ad tech…

OTT.X has added 12 new members, including AWS, Alliance Entertainment, and Parks Associates, strengthening its role as a hub for streaming innovation. These companies are driving advancements in AI-driven content performance, ad monetization, and cloud-based distribution. The expansion highlights key…

TV Technology explores whether Server-Guided Ad Insertion (SGAI) will become the industry norm for dynamic ad insertion (DAI). SGAI blends Client-Side (CSAI) and Server-Side (SSAI) approaches, reducing server load while maintaining seamless playback. Its compatibility with low-latency streaming and standardization…

Comcast Technology Solutions (CTS) and Mediaocean are partnering to enable agencies to manage TV ad workflows within CTS's AdFusion platform.

AdGood, a nonprofit CTV advertising platform, launched at CES 2025 to provide nonprofits with affordable, high-quality TV ad space, helping them amplify messages, raise awareness, and increase donations. Partnering with publishers like Magnite, AdGood utilizes donated and unsold CTV inventory…

Roku has introduced Roku Data Cloud, an analytics platform offering advertisers insights into viewership habits within its ecosystem. Integrated with partners like Omnicom, PMG, and iSpot.TV, it enhances campaign planning and measurement while complementing Roku Exchange. This move strengthens Roku's…

Fubo reported a 40% increase in upfront ad revenue for 2024-25, reaching an all-time high. Growth was driven by new advertisers, innovative CTV ad formats, and advanced measurement tools. Strong demand for live sports, combined with incremental reach beyond linear…

MediaPost examines tvOS consolidation as The Trade Desk launches Ventura, its new streaming OS, sparking speculation about a Roku acquisition. Analysts suggest this could expand The Trade Desk’s market presence while leveraging Roku’s 85 million households. This reflects a broader…

Mediaocean has agreed to acquire Innovid for $500 million, merging it with its 2021 acquisition Flashtalking to create a leading independent ad tech company focused on creative, CTV, and ad delivery across multiple channels. The deal, closing in early 2025,…