Tag: advertising innovation

Skip argues shoppable TV is solving the wrong problem, focusing on selling products viewers don’t want to buy via their TVs. He highlights that while the tech is solid, its potential lies in driving engagement, loyalty, and participation — not…

DirecTV plans to roll out its “pause ads” feature to its FAST platform, MyFree DirecTV, building on its success in pay TV and connected devices. Pause ads have driven high recall rates—2.5x higher than traditional TV ads. At The Streaming…

DISH Media has introduced Pause Ads on Sling TV, allowing advertisers to engage viewers during pauses in live or on-demand content. This format offers a clutter-free environment with 100% share of voice and creative options for video or static graphics.…