Tag: ad revenue

Roku reported a record $1.062 billion in Q3 revenue, a 16% year-over-year increase driven by advertising and engagement on its platform. Alongside the earnings, Roku announced it would shift its focus from reporting streaming households and ARPU to streaming hours,…

YouTube reported a 12% year-over-year increase in Q3 ad revenue, reaching $8.92 billion, driven by increased TV screen viewing and a 20% rise in upfront ad commitments. The platform's growing dominance in living-room viewing has positioned it as a leader…

Chick-fil-A is launching its streaming app, Chick-fil-A Play, on November 18, positioning the brand beyond its restaurant roots. Like LEGO and Red Bull, Chick-fil-A aims to deepen customer engagement through content, while opening new revenue streams via ad placements and…

Amazon has surpassed its goal of securing $1.8 billion in ad-spending commitments for its video-streaming services for 2024, according to a report by The Information. These commitments, made during the recent upfront ad market, include ads on Prime Video and…

Paramount Global may drop Nielsen due to rising costs ahead of a contract deadline, with plans to switch to VideoAmp if no deal is reached. This comes amid Paramount's efforts to cut costs, including a 15% workforce reduction and potential…

While Netflix is often declared the winner of the streaming wars, YouTube dominates U.S. streaming time on both TVs and smartphones, according to Nielsen. However, YouTube’s ad-driven, user-generated content model differs from subscription-based services like Netflix. As the focus shifts…

YouTube reported Q2 2024 advertising revenue of $8.66 billion, a 13% increase from $7.66 billion a year ago, though below Wall Street expectations of $8.93 billion. Despite a decrease from Q1's 20% growth, YouTube's ad business remains strong compared to…

TelevisaUnivision's Q2 earnings were boosted by increased ad sales in the U.S. and Mexico. Ad revenue grew 6% to $785 million, with a 2% rise in the U.S. from streaming sponsorships and a 13% increase in Mexico for linear media.…

YouTube continues to dominate media consumption, especially in living rooms, holding 9.7% of all TV viewership in the U.S. in May 2024, surpassing Netflix's 7.6%. With over 150 million Americans watching YouTube on connected TVs monthly, it remains a formidable…

Roku is launching a weekly trivia game on its home screen, starting Tuesday, to engage users and enhance monetization. This new feature, along with increasing programmatic ad capabilities and growing subscriptions, supports Roku's strategy to capture traditional TV ad budgets…