Roku has achieved a significant milestone, surpassing 90 million global streaming households in early January 2025. This growth spotlights Roku’s dominance, with its devices now present in nearly half of all U.S. broadband households. Anthony Wood, Roku’s founder and CEO, highlighted the company’s achievement, “Roku’s extensive scale sets us apart in the streaming industry, with more engagement than any other TV OS platform in the U.S. Thanks to our focus on simplifying and enhancing the streamer’s journey, Roku is the preferred choice for millions of viewers.”
This milestone comes during a transformative time for the media industry, with increased consolidation and new streaming ventures. Roku’s position as a key player in this landscape continues to draw speculation about potential mergers or acquisitions.
In 2024, Roku marked the 10th anniversary of its Roku TV program, which enables third-party manufacturers like TCL, Hisense, and Walmart’s Onn to integrate Roku’s operating system into their smart TVs. This program, coupled with the affordability of Roku’s streaming devices—which average around $40—has helped the company expand its reach globally. Roku devices, including streaming sticks and Roku TVs, provide access to popular platforms like Netflix, Disney Plus, YouTube, and Prime Video, along with over 500 free live linear channels and thousands of on-demand options through the Roku Channel.
The Roku Channel, a top 10 streaming service in the U.S., reported an 80% year-over-year growth. Competing with free services like Pluto and Tubi, the channel offers premium content, free movies, TV shows, and over 500 live channels. Roku’s universal search, Live TV Guide, and features like the Olympics Zone streamline content discovery for users navigating a crowded entertainment landscape.
Roku’s platform business has grown substantially, with advertising and subscription services generating $908 million in Q3 2024 and gross profit nearing $492 million. Features like Roku Pay simplify subscription management for users while offering streaming services the ability to promote their content directly on the platform. Roku City and the Sports Zone further enhance advertising opportunities.
Roku’s innovations, including the launch of Backdrops (transforming TVs into digital art displays) and Smart Picture (automatic picture quality optimization), demonstrate the company’s continued commitment to enhancing user experiences. With its strong position in the market and growing scale, Roku is well-poised to shape the future of streaming as it continues to lead in audience engagement and global reach.
