Kirby revisits Netflix's early experiment with "Max," a quirky content discovery tool launched in 2013 to help users overcome choice paralysis with humor and spontaneity. While short-lived, Max foreshadowed today’s industry focus on enhancing discovery through serendipitous and linear-style viewing…
Disney+ has launched its "Top 10 Today" feature nearly five years after Netflix popularized the concept, aiming to improve content discovery and boost engagement. The new list highlights trending titles, factoring in metrics beyond view counts, like "growing popularity," and…
Netflix introduced a "Moments" feature, allowing users to save and share memorable scenes from its content, initially available on iOS with an Android rollout planned. This feature not only enhances user engagement through shareable, high-quality content but also serves as…
Plex has launched a Movie and Show Reviews feature, allowing users to review and share insights on content with their social networks. Kirby reflects on this move, comparing it to a past project for Myspace TV, and notes that Plex's…
The team at Antenna reports a staggering 300% increase in subscription cancellations across streaming platforms. They’ve also identified a notable trend: “show chasers” who migrate from one service to another, following their favorite series. This revelation is hardly shocking. As…
