Tubi, owned by Fox, has become the fifth largest streaming company in the U.S. by minutes watched, surpassing major competitors like Max and Paramount+. This growth is fueled by the rising trend in free ad-supported streaming, with Tubi seeing its…
Verizon is launching myHome, a new service for home internet customers, offering discounted streaming packages and YouTube TV as a pay-TV provider option. This service allows customers to customize their entertainment experience with "content perks" from streaming services for $10…
Netflix is diversifying beyond streaming into consumer products and physical experiences. The company launched a popcorn line called "Now Popping" in collaboration with Popcorn Indiana, available at Walmart. Netflix is also opening "Netflix House," large experiential venues in major malls,…
Disney is innovating its advertising strategy on Disney+, Hulu, and ESPN+ by introducing interactive ads, including shoppable ads and advergames, to enhance viewer engagement and increase revenue. These ads, developed in partnership with BrightLine, allow viewers to interact directly through…
