Netflix’s NFL Christmas games are a major test of its live sports strategy, putting its streaming tech and reputation on the line. With past glitches still fresh in viewers’ minds, Netflix needs to nail this broadcast to win over fans,…
Moonbug Entertainment, the producer of “Blippi” and “CoComelon,” has partnered with Lingokids to introduce games featuring “Blippi” characters in the Lingokids app. This marks Lingokids’ first collaboration incorporating third-party intellectual property into its platform, which serves over 100 million families…
Paramount Global’s split from Nielsen has led to restricted access to its ratings data for advertisers, with Nielsen removing Paramount data from transactional files. Paramount now uses VideoAmp for audience measurement, despite discrepancies with Nielsen’s counts. The shift occurs amid…
The Dallas Mavericks have launched MavsTV, a streaming platform offering local fans access to non-nationally televised games, exclusive content, and highlights. Powered by the NBA’s Next Gen digital platform and Endeavor Streaming, MavsTV is available on devices like tvOS and…
Skip highlights the rise of contextual advertising, which aligns ads with content viewers are actively watching for seamless relevance. By focusing on context rather than personal data, this strategy addresses privacy concerns, adapts to the decline of third-party cookies, and…
Max launched Max Rewind, a year-in-review feature inspired by Spotify Wrapped, offering users personalized recaps of their 2024 streaming habits. However, the feature has drawn criticism for its lack of detailed stats, providing only basic insights into genres and brands.…
Vulture highlights how Dana Walden and Alan Bergman turned Disney streaming profitable in 2024 after years of losses. Strategic cost-cutting, price increases, and hits like Shōgun and Inside Out 2 fueled growth, alongside Hulu and ESPN+ integration. With a focus…
Alex Sherman reports that DirecTV has declined to pay a six-figure licensing fee to distribute Netflix’s Christmas Day NFL doubleheader, forcing bars, restaurants, and other establishments to rely on EverPass for access. EverPass, which also distributes NFL Sunday Ticket and…
A RotoGrinders survey reveals that 66% of NFL fans doubt Netflix’s ability to stream its exclusive Christmas Day games glitch-free, citing issues during the Tyson-Paul fight in November. Netflix assures readiness for the games, which feature the Chiefs vs. Steelers…
Awful Announcing shares bold sports media predictions for 2025, spotlighting ESPN’s Flagship streaming launch, Netflix’s likely expansion into sports talk and rights deals, and growing consolidation among media giants like Paramount and WBD. Experts predict streaming will dominate live sports,…
