TikTok generated $8 billion in U.S. ad revenue in 2024 and $63.3 billion globally, nearly doubling YouTube’s $33.3 billion. Omdia’s María Rua Aguete revealed TikTok’s dominance alongside YouTube among U.S. users aged 18-35, with 92% of TikTok users also engaging…
The Streaming Madman warns that an impending investigation into adtech fraud could reveal significant issues in the digital advertising industry, including billions in wasted spending on invalid traffic and fraudulent practices by "verification" companies. The article criticizes the extortion-like business…
YouGov data reveals that Squid Game, Virgin River, and The Madness—all Netflix series—were the most-streamed titles in the U.S. for December 2024. Squid Game topped the list with 196.6 million views and 35.5 million viewers, driven by the release of…
Overtime will expand its athlete talk shows from four to 10 by September 2025, investing millions into video-first formats featuring college athletes and celebrities. Since launching in July 2024, the shows have generated 225 million views and 390 million impressions…
Apple's new CFO, Kevan Parekh, testified in a UK antitrust lawsuit, denying claims that the company knows its App Store profit margin, estimated independently at 75–78%. The lawsuit alleges Apple abuses its monopoly on iPhone app distribution to charge excessive…
ESPN's "Flagship" app aims to become the ultimate digital sports destination, akin to a "Netflix for sports." With customizable features, AI-driven SportsCenter content, and potential licensing of competitor events, ESPN is leveraging its deep pockets and partnerships with major leagues…
The Streaming Wars dives into Recurly’s 2025 State of Subscriptions report, which reveals retention is now the primary driver of subscription growth. For streaming services, this means embracing strategies that build loyalty. The report emphasizes that retention isn’t just about…
With TikTok's potential U.S. shutdown looming, Big Tech companies like Meta, YouTube, Snapchat, Substack, and X are aggressively courting TikTok creators to their platforms. Snapchat is running influencer campaigns, Substack is offering cash prizes and expanded video features, and YouTube…
The Streaming Wars is launching a podcast exploring the challenges and innovations shaping the media and entertainment industry. The podcast will spotlight key companies, emerging trends, and the talented individuals driving the sector forward.
3D TVs were once hailed as the future of home entertainment but became a cautionary tale of overhype and unmet expectations by 2017. We unpack why they failed—despite industry backing and Avatar's success—and reveals lessons for avoiding similar missteps in…
