Netflix is eyeing video podcasts, according to Business Insider, as it looks to expand its content lineup. With YouTube dominating the space and Gen Z favoring video-first formats, Netflix sees a chance to tap into creator-led content. The move could…
Parler Cloud Technologies has completed its acquisition of Edgio’s content delivery network (CDN) business, EdgeCast, following a bankruptcy auction. The deal expands Parler’s data centers from five to 25 across seven countries and integrates EdgeCast into its Triton DataCenter for…
Netflix is rolling out its in-house ad tech across Europe on February 24, expanding programmatic ad buying in key markets. Advertisers are pushing for lower prices as competition from Amazon and YouTube drives down CPM rates. While Netflix has added…
On Fast Company's Most Innovative Companies podcast, Warner Bros. Discovery's JB Perrette discussed Max’s global expansion to 74 markets, driving its subscriber count to 110 million. The company is leveraging existing IP, increasing local original content, and using AI to…
The FCC is weighing new rules to crack down on loud TV commercials after a surge in complaints. While the 2010 CALM Act set volume limits, enforcement has been weak, and streaming remains unregulated. A proposed rulemaking could tighten oversight—including…
Digital i’s YouTube Audience Trends Report reveals that long-form content accounts for 73% of all YouTube viewing time in the US, up from 65% in October 2023. The shift is most pronounced among 18-24-year-olds watching on mobile, with their time…
Skip unpacks YouTube’s massive $10.5 billion Q4 ad haul—a 13.8% jump fueled by election-season ad dollars. YouTube continues to dominate ad-supported streaming, but its parent, Alphabet, is making Wall Street nervous with a massive $75 billion AI spending spree. Is…
Sonos is launching a set-top designed as a home theater hub with HDMI switching, advanced audio, and content aggregation. It will rely on smartphone control instead of a remote and may include ad-supported features via The Trade Desk. Priced between…
Pixalate's Q4 2024 data shows Roku remains the dominant CTV device in North America, holding a 39% share of voice in the U.S., 35% in Canada, and 74% in Mexico. Notably, Roku's U.S. market share declined from 55% in 2023…
The Streaming Video Technology Alliance (SVTA) has launched the Edge Working Group to optimize edge computing for scalable, low-latency live streaming, especially for live sports. The group will define best practices for edge caching, using containerized solutions to improve performance…
