Andrew Wamugi, in his first on The Streaming Wars, highlights why Netflix's record-breaking live sports debut, with 65 million concurrent viewers during the Tyson-Paul event, marks both a milestone and a teachable moment. Despite attracting a global audience, technical issues…
Edison Podcast Metrics reports YouTube as the top platform for weekly podcast listeners aged 13+, capturing 31% of users compared to Spotify's 27% and Apple Podcasts' 15%. YouTube's rise is driven by video podcasting, which Gen Z favors for enhanced…
Bill Bradford, a veteran in digital media and technology with leadership roles at Fox, Hulu, and Beachbody, has joined Bitcentral's board of directors. Known for driving digital transformation, Bradford led Fox’s transition to streaming and spearheaded Beachbody’s shift to a…
Netflix’s livestream of the Jake Paul–Mike Tyson fight faced technical issues, prompting NFL concerns ahead of Netflix’s Christmas Day doubleheader debut. The NFL remains confident in Netflix despite the setbacks, viewing the boxing match as a stress test. Netflix acknowledged…
Fubo has introduced four interactive CTV ad formats—Transactional, Gamified, Rotating Carousel, and Geo-locator—designed to enhance engagement and deliver measurable results for advertisers. Research from Lucid shows interactive ads increase brand awareness by 33% and purchase intent by 47%, highlighting their…
Warner Bros. Discovery’s Max is expanding across seven new Asia-Pacific markets, replacing HBO Go in Southeast Asia, Hong Kong, and Taiwan. With tailored strategies like mobile-only plans and partnerships in Japan for local content, WBD aims to compete with established…
Netflix's attempt to debut in live sports with the Tyson-Paul fight faced technical failures, including buffering and glitches, undermining confidence in its ability to handle live streaming. These issues pose a serious threat to Netflix’s live ambitions, especially with critical…
John Ourand, speaking on the Marchand Sports Media podcast, highlighted the NFL’s pivotal role in sustaining traditional broadcasters like Fox and CBS, arguing that without NFL programming, networks like FS1 could collapse. However, he noted that the NFL's leverage diminishes…
Shaquille O’Neal blamed excessive three-point shooting for the NBA’s ratings decline, while Adam Silver attributed the drop to competing events like the World Series and elections. Silver emphasized the NBA’s social media growth and new streaming deal with Amazon, which…
TVREV emphasizes why FAST channel owners should shift focus from launching new channels to marketing existing ones, citing the significant discovery problem in the space. At MIPCOM, experts noted that 90% of FAST viewing is concentrated on the top 10…
