IAB Tech Lab plans to release 31 new specifications and updates in 2025, focusing on connected TV (CTV) advertising, privacy, and moving programmatic ad practices beyond the browser. Key initiatives include new signals for live sports ads in CTV, a…
MLS is moving its studio production to WWE headquarters in Stamford, Connecticut, under an expanded deal with IMG. The new 30,000-square-foot facility will support live programming for MLS Season Pass on Apple TV+, with plans to enhance content and production…
Apple’s Sports app now lists where to watch nationally broadcast games in the U.S., while also adding new soccer tournaments like the FA Cup and EFL Championship. The update improves navigation and expands features like live scores and play-by-play tracking.…
Nielsen will phase out its panels-only measurement solutions by the end of 2025, shifting to its hybrid "Big Data & Panel" product that combines traditional panel data with data from smart TVs, cable boxes, and streaming services. This move comes…
Spotify and Universal Music Group have signed a multi-year deal to expand subscription tiers, bundled offerings, and audiovisual content, aiming to boost fan engagement and monetization. A new direct license with Universal Music Publishing Group enhances songwriter royalties, while Spotify…
Netflix is expanding its cloud gaming efforts by developing couch co-op and party games that will stream directly to TVs, according to co-CEO Greg Peters during the Q4 2024 earnings announcement. While no release date was provided, Peters described the…
CNN is launching a new streaming service, nearly three years after shutting down CNN Plus. CEO Mark Thompson says it will allow streaming news on any device, with more details coming soon. The plan includes a pivot to digital video,…
From the Archives chronicles Brightcove’s two-decade evolution as a trailblazer in cloud video technology, driving innovation and shaping the online video industry. Founded in 2004, Brightcove introduced groundbreaking products like Video Cloud, forged key media partnerships, and executed strategic acquisitions…
Nielsen will begin reporting Disney Plus, ESPN Plus, and Hulu as a single entity called "Disney Streaming" in its "The Gauge" reports starting January 2025. This change reflects Disney’s content integration efforts and aims to better measure its total TV…
The Media Ratings Council (MRC) has accredited Nielsen's Big Data & Panel National TV measurement product, marking the first approval of a hybrid panel-big data methodology. This solution integrates Nielsen’s traditional panel data with insights from 75 million streaming devices,…
