Netflix’s NFL Christmas debut drew 24.2 million U.S. viewers, surpassing Peacock and Amazon’s streaming records but falling short of legacy broadcasters like CBS and Fox, which averaged 29 million viewers last year. Despite the gap, Netflix’s global reach and innovative…
Netflix’s NFL Christmas Day livestream marked a milestone in its live sports ambitions, with minimal technical issues and praise for stream quality. Strategic collaborations with CBS and ISPs ensured stability, showcasing Netflix’s potential to compete with legacy broadcasters. While some…
Universal Music Group (UMG) and Amazon Music have expanded their global partnership to foster innovation, offer exclusive content, and uphold artist-centric principles, including enhanced fraud protection. Additionally, UMG and Amazon Music will jointly explore new product opportunities to benefit artists…
Netflix’s NFL Christmas games are a major test of its live sports strategy, putting its streaming tech and reputation on the line. With past glitches still fresh in viewers’ minds, Netflix needs to nail this broadcast to win over fans,…
Moonbug Entertainment, the producer of “Blippi” and “CoComelon,” has partnered with Lingokids to introduce games featuring “Blippi” characters in the Lingokids app. This marks Lingokids’ first collaboration incorporating third-party intellectual property into its platform, which serves over 100 million families…
Paramount Global’s split from Nielsen has led to restricted access to its ratings data for advertisers, with Nielsen removing Paramount data from transactional files. Paramount now uses VideoAmp for audience measurement, despite discrepancies with Nielsen’s counts. The shift occurs amid…
The Dallas Mavericks have launched MavsTV, a streaming platform offering local fans access to non-nationally televised games, exclusive content, and highlights. Powered by the NBA’s Next Gen digital platform and Endeavor Streaming, MavsTV is available on devices like tvOS and…
Skip highlights the rise of contextual advertising, which aligns ads with content viewers are actively watching for seamless relevance. By focusing on context rather than personal data, this strategy addresses privacy concerns, adapts to the decline of third-party cookies, and…
Max launched Max Rewind, a year-in-review feature inspired by Spotify Wrapped, offering users personalized recaps of their 2024 streaming habits. However, the feature has drawn criticism for its lack of detailed stats, providing only basic insights into genres and brands.…
Vulture highlights how Dana Walden and Alan Bergman turned Disney streaming profitable in 2024 after years of losses. Strategic cost-cutting, price increases, and hits like Shōgun and Inside Out 2 fueled growth, alongside Hulu and ESPN+ integration. With a focus…
