Amazon says Prime Video’s ad-supported tier now reaches more than 130 million U.S. users per month, up from 115 million last year. At its 2025 upfront, Amazon introduced new AI-powered ad formats including pause ads and shoppable inventory designed to…
NBCUniversal is overhauling the NBA streaming experience on Peacock with real-time stats, multiview features, and gamified interactivity, ahead of its exclusive rights debut this fall. The goal is to draw in younger, diverse audiences and give advertisers new ways to…
The Hollywood Reporter analyzes how top YouTube creators like Dhar Mann, Alan Chikin Chow, and Dude Perfect are building full-fledged studios that mirror traditional Hollywood production, complete with soundstages, professional crews, and scripted content. These creator-run businesses are reshaping the…
Florida rep Kat Cammack introduced the App Store Freedom Act to challenge Apple’s control over its App Store, but the bill is widely seen as political posturing with no real chance of passing. While the proposal calls for third-party app…
From the Archives revisits how Vine’s six-second video format revolutionized short-form content, laying the groundwork for platforms like TikTok, Instagram Reels, and YouTube Shorts. Despite early success and massive cultural influence, Vine failed to monetize and lost creator loyalty, leading…
Disney just flipped the script on its streaming narrative, clocking $336 million in DTC profits and adding 2.5 million subs across Disney+, Hulu, and ESPN+. Bob Iger dropped a no-nonsense three-pillar strategy—streamlined app experience, tech that (allegedly) works, and smarter,…
Comcast has named its cable and digital spinoff "Versant," consolidating legacy brands like USA, CNBC, and Fandango under a single corporate identity. The move streamlines operations, enables strategic flexibility, and positions the unit for potential M&A or divestiture, reflecting broader…
Google has launched 100 Zeros, a film and television initiative focused on embedding its technology and values into pop culture through entertainment. The effort is a multiyear partnership with Range Media Partners, with projects aimed at shifting youth perception and…
Walmart and Vizio executives offered new details on their integration following Walmart’s $2.3B acquisition of the smart-TV maker, highlighting a joint connected-TV advertising initiative now in beta. Walmart aims to learn from Vizio’s CTV advertising expertise to complement its retail…
Apple reported $95.4 billion in revenue and $1.65 EPS, beating expectations, but Services growth came in below forecasts and faces major uncertainty after a federal court ruling questioned the App Store’s monetization model. Tariff pressures are rising, with $900 million…
