Reviews.org’s 2024 survey found that American spending on streaming services dropped 23%, averaging $42.38 per month compared to $55.04 in 2023. The decline is driven by "streaming fatigue," experienced by 27.8% of respondents, and rising cable/satellite costs, which increased 11%…
Squid Game Season 2, as reported by Variety, set a Netflix record with 68 million views in its first four days, surpassing the 2022 debut of Wednesday (50.1 million views). The Korean drama’s first season also held Netflix’s top-watched title,…
Fubo dropped dozens of Televisa-Univision Spanish-language broadcast and cable channels after contract negotiations failed. The dispute centers on carriage fees and claims that Televisa-Univision is prioritizing its own streaming service, Vix, while demanding higher fees from Fubo.
The Dallas Mavericks have launched MavsTV, a streaming platform offering local fans access to non-nationally televised games, exclusive content, and highlights. Powered by the NBA’s Next Gen digital platform and Endeavor Streaming, MavsTV is available on devices like tvOS and…
Giles Tongue, in an exclusive interview with The Streaming Wars, revealed how Bango and Continente launched a Disney+ promotion in just 12 weeks. Powered by Bango’s Digital Vending Machine®, the deal offers discounted Disney+ access and 30% cashback, highlighting how…
Netflix is rolling out a global marketing campaign for Squid Game Season 2, launching December 26, with brand partnerships including Burger King, Doritos, Duolingo, and Xbox. Merchandise collabs and Squid Game: The Experience further highlight the series' massive cultural impact,…
Netflix’s Mike Tyson vs. Jake Paul boxing match drove 1.43 million new sign-ups within three days, marking the services “single largest acquisition moment,” per Antenna Data. With 108 million viewers, Netflix claims it was the “most-streamed sporting event in history.
MLS plans to make Season Pass on Apple TV+ more accessible in 2025 after poor 2024 viewership, including a 47% drop for the MLS Cup. Changes include integrating matches into pay TV guides, exploring wireless carrier partnerships, and introducing featured…
Ampere Analysis projects global streaming subscriptions will grow from 1.8 billion to over 2 billion by 2029, driven by growth in the Asia Pacific region as the U.S. market becomes saturated. Revenue growth is expected to outpace subscriber increases, reaching…
Our latest From the Archives reflects on Disney+'s transformative 10-year DTC journey as Disney+ celebrates its 5th anniversary today. Over its first five years, Disney+ reached 150 million subscribers, introduced an ad-supported tier, and turned a profit in 2024 ahead…
