MoffettNathanson reports that most Q3 AVOD ad spend focused on Netflix, Prime Video, and Disney Plus, while Peacock saw a 49% boost due to the 2024 Summer Olympics. Excluding the Olympics, AVOD market growth was 36%, but overall growth slowed…
Amazon Prime Video set a new NFL streaming record for Thursday Night Football, with the Packers-Lions game drawing 17.29 million viewers, surpassing its previous record from the Cowboys-Giants game. TNF on Prime Video is averaging 13.61 million viewers through 12…
Roku CFO Dan Jedda announced the company’s goal to grow from 85 million to 100 million active user accounts within 18 months, fueled by strong sales of its branded TVs at retailers like Target, Best Buy, Walmart, and online at…
Disney CFO Hugh Johnston discussed the impact of Disney+’s strategy to integrate ESPN, live news, and blockbuster films, highlighting its success in reducing churn and boosting engagement. He pointed to recent hits like Inside Out 2 and Deadpool & Wolverine…
ZEE5 Global has partnered with Stage, India’s regional streaming service, to bring Stage’s dialect-based programming to U.S. audiences via ZEE5’s add-on service for $2.99 per month.
Max is expanding its Turner Classic Movies hub, adding hundreds of classic films and curated collections. The initiative aligns TCM’s streaming experience more closely with its linear channel, offering cinephiles themed collections celebrating legendary actors and cinematic milestones.
Amazon reported a 10% increase in interactive ad engagement during this year’s Black Friday NFL game, which saw a 41% rise in viewership year-over-year. Interactive ads were 11 times more effective than static QR codes, and 40% of advertisers were…
Amazon’s Cross, starring Aldis Hodge, hit 40 million viewers in its first 20 days, becoming Prime Video’s third-biggest series launch of 2024. Over half of its audience came from outside the U.S., with notable performance in Germany, the U.K., Brazil,…
Max is testing the integration of HBO’s linear channels, offering select ad-free U.S. subscribers a 24/7 cable-like experience. The test includes channels such as HBO Comedy, HBO Signature, and HBO Zone, replicating traditional cable content within Max. This initiative aligns…
Disney+ launched an ESPN hub, offering bundle subscribers access to ESPN+ live sports, original content, and on-demand programming alongside Disney+ and Hulu content. Standalone Disney+ users also gain curated sports and Hulu options. This move strengthens Disney’s unified streaming strategy…
