The Wrap examines how major streamers are faring as direct-to-consumer strategies deliver results. Netflix leads with 282.7 million subscribers and $17.06 ARPU, followed by Disney+ and Warner Bros. Discovery showing strong growth. Paramount+ and Peacock added subscribers but face profitability…
Digiday explores Netflix's use of Roblox as a marketing platform with its "Nextworld" virtual experience. Featuring interactive content from popular shows like Stranger Things, One Piece, and Cobra Kai, "Nextworld" enables fans to engage with Netflix's IP through playable scenes…
Tubi has introduced Scenes, a vertical feed of 60-90 second clips from popular movies and shows. The feature, available on mobile, helps users discover content by swiping through TikTok-style videos, with options to "Like," "Save," or "Watch" full titles.
Warner Bros. Discovery (WBD) has introduced AI-powered ad solutions on Max: Shop with Max and Moments. Shop with Max links products from content to advertiser catalogs using QR codes, while Moments delivers contextually relevant, privacy-focused ads based on metadata. These…
Warner Bros. Discovery and Criterion Collection have extended their licensing agreement, keeping Criterion’s esteemed film catalog on Max, reinforcing Max's position as a top platform for cinephiles with a blend of contemporary and classic cinema.
Meta is facing a class-action lawsuit accusing it of colluding with Netflix to undermine Facebook Watch in exchange for user data and increased ad spend. The suit alleges Meta scaled back Watch to eliminate competition, while Netflix provided user insights…
Amazon Music Unlimited now includes access to one audiobook per month from Audible’s catalog of over 1 million titles, a move aimed at broadening its appeal and retaining subscribers. This perk is exclusive to Unlimited subscribers in the U.S., U.K.,…
Edison Podcast Metrics reports YouTube as the top platform for weekly podcast listeners aged 13+, capturing 31% of users compared to Spotify's 27% and Apple Podcasts' 15%. YouTube's rise is driven by video podcasting, which Gen Z favors for enhanced…
Netflix’s livestream of the Jake Paul–Mike Tyson fight faced technical issues, prompting NFL concerns ahead of Netflix’s Christmas Day doubleheader debut. The NFL remains confident in Netflix despite the setbacks, viewing the boxing match as a stress test. Netflix acknowledged…
