As WWE transitions key content to Netflix starting January 2025, our latest From the Archives chronicles the history of the WWE Network, from its groundbreaking 2014 launch to its partnerships with Peacock and Netflix. The $5 billion, 10-year deal will…
The Hollywood Reporter explores how TV ratings collide with streaming as Nielsen’s new "panel plus big data" measurement gains approval. Used by Amazon for Thursday Night Football, it boosts reported viewership by 8%, highlighting streaming's growing impact on audience metrics…
The Altman Solon Global Sports Survey highlights a growing trend among younger sports fans: preferring highlights on social media and TV over full games. This shift stems from frustration with the complexity and cost of accessing live sports across multiple…
MLB is targeting 2028 to nationalize local media rights, aiming to end blackouts and unify broadcasting under a single strategy. With at least 15 teams expected to have available rights, the league sees opportunities to partner with major tech or…
Andrew Wamugi, in his first on The Streaming Wars, highlights why Netflix's record-breaking live sports debut, with 65 million concurrent viewers during the Tyson-Paul event, marks both a milestone and a teachable moment. Despite attracting a global audience, technical issues…
Netflix’s livestream of the Jake Paul–Mike Tyson fight faced technical issues, prompting NFL concerns ahead of Netflix’s Christmas Day doubleheader debut. The NFL remains confident in Netflix despite the setbacks, viewing the boxing match as a stress test. Netflix acknowledged…
TNT’s Inside the NBA will move to ESPN in 2025 as part of a rights swap between Warner Bros. Discovery and the NBA. While ESPN gains the award-winning show, TNT retains editorial control, ensuring Charles Barkley’s unfiltered commentary. The program…
Netflix's attempt to debut in live sports with the Tyson-Paul fight faced technical failures, including buffering and glitches, undermining confidence in its ability to handle live streaming. These issues pose a serious threat to Netflix’s live ambitions, especially with critical…
John Ourand, speaking on the Marchand Sports Media podcast, highlighted the NFL’s pivotal role in sustaining traditional broadcasters like Fox and CBS, arguing that without NFL programming, networks like FS1 could collapse. However, he noted that the NFL's leverage diminishes…
