Max is testing the integration of HBO’s linear channels, offering select ad-free U.S. subscribers a 24/7 cable-like experience. The test includes channels such as HBO Comedy, HBO Signature, and HBO Zone, replicating traditional cable content within Max. This initiative aligns…
FIFA finalized a $1 billion deal with DAZN to stream the 2025 Club World Cup for free, after failed talks with Apple TV. The tournament, featuring 32 teams including Lionel Messi’s Inter Miami, has faced challenges with broadcaster interest, player…
FilmRise has secured exclusive streaming rights to 100 hours of Guava Juice’s content, spanning AVOD, FAST, SVOD, and FVOD. Created by YouTuber Roi Fabito, the family-friendly programming will be repackaged into seasons and distributed across FilmRise’s partner platforms, expanding its…
Netflix is leveraging the massive popularity of its shows, such as "Squid Game," to expand its consumer products business, partnering with brands like Puma, Johnnie Walker, and Crocs to offer themed merchandise. The strategy includes retail stores, pop-up experiences, and…
The Hollywood Reporter highlights how NFL Films is evolving as the NFL positions itself to take over Hollywood. With projects like an in-season Hard Knocks, a late-night show hosted by Jason Kelce, and partnerships with Skydance Sports, the studio is…
Andrew Wamugi highlights how EverPass Media's partnership with Netflix to stream NFL Christmas Day games in commercial venues expands EverPass’s sports portfolio and Netflix's out-of-home distribution strategy. Wamugi notes that this deal strengthens EverPass’s position as a key intermediary in…
Variety examines how FX used its $200 million series Shōgun to cement its position in streaming, earning 18 Emmys and reinforcing its creative value to Disney amid investor pressures. Under John Landgraf's leadership, FX has distinguished itself through bold storytelling…
As WWE transitions key content to Netflix starting January 2025, our latest From the Archives chronicles the history of the WWE Network, from its groundbreaking 2014 launch to its partnerships with Peacock and Netflix. The $5 billion, 10-year deal will…
Fox Entertainment and Hulu have signed a $1.5 billion deal through 2029, granting Hulu in-season streaming rights to Fox's programming and expanding their marketing partnership. The agreement secures Hulu as the next-day hub for Fox content, including hits like The…
The Streaming Wars compiled key industry reactions to Comcast’s decision to spin off its cable networks, signaling a strategic pivot to streaming, broadcast, and sports. Analysts view the move as an acknowledgment of legacy cable's declining value amidst the collapse…
