Tastemade is teaming up with Ole Interactive to launch new FAST channels in Latin America, targeting the region’s surging ad-supported streaming market. The partnership combines Tastemade’s digital content expertise with Ole’s distribution and ad network, expanding its presence in food,…
WWE is launching WWE Evolve, a new in-ring series on Tubi, focused on developing up-and-coming talent, particularly from its ID Program. Premiering March 5, the show serves as a proving ground for wrestlers before they reach NXT, featuring a mix…
Roku, Hello Sunshine, and Rich Eisen Productions are launching Women’s Sports Now, a weekly studio show on The Roku Channel dedicated to women’s sports. Hosted by Renee Montgomery, Sarah Tiana, and Suzy Shuster, the series will feature highlights, analysis, and…
Warner Bros. Discovery is leveraging The White Lotus to attract major sponsors to Max, marking a shift in how HBO content is monetized. Despite HBO’s traditional ad-free model, Max’s ad-supported tier allows brands like American Express, Diageo, Google, BMW, and…
The Streaming Wars analyzes 2025 as a cautious reset for the media and entertainment industry after two years of turmoil, including mass layoffs, stock declines, and an industry-wide correction. While job losses continue, they are slowing, and companies are shifting…
Amazon's Prime Video has signed a multi-year deal with Lionsgate to exclusively stream the studio’s entire 2026 film slate in the U.S. after their initial run on Starz. The agreement includes major titles like Now You See Me 3 and…
The Roku Channel has made notable strides, achieving 2% of TV viewing time according to Nielsen's Gauge report—outpacing Max, Paramount+, Peacock, and Tubi. Head of Content David Eilenberg emphasizes Roku’s strategy of avoiding massive spending wars, instead focusing on specific…
Apple TV+ has signed a four-year deal in France to produce original episodic programming, excluding theatrical releases, as revealed by French regulator Arcom. The agreement highlights Apple’s investment in European and French-language content and aligns with similar local production deals…
Lionsgate has extended its multiyear licensing deal with Starz, ensuring nearly 20 of its films will be available on the platform annually. The agreement gives Starz exclusive rights to Lionsgate's theatrical films across first, second, and now a third pay…
A recent closed-door discussion at CES brought together industry leaders to address the challenges posed by CTV platforms like Roku, Samsung, and Vizio. Participants highlighted concerns over restrictive practices, such as hoarding user data, demanding large shares of ad inventory,…
