Apple TV+ is testing its HBO-inspired content strategy as Severance season 2 reaches its finale. Rather than increasing content volume, Apple is betting that a steady stream of prestige shows will retain subscribers, similar to HBO’s traditional approach. Following Severance,…
Skip breaks down Warner Bros. Discovery’s loss of NBA media rights and CEO David Zaslav’s attempt to spin it as a strategic win. While Zaslav has successfully cut costs and improved WBD’s financial standing, the company underestimated NBCUniversal’s aggressive bid…
AEW is moving its pay-per-view events to Prime Video in a multi-year deal covering the U.S., Canada, and the U.K. While WBD’s Max still streams AEW’s weekly shows, Prime Video’s bigger reach and strong live sports setup made it the…
Netflix is boosting its content budget to $18 billion in 2025, an 11% jump from last year. The streamer is doubling down on major franchises like Squid Game and Stranger Things, stacking up licensed hits like Grey’s Anatomy, and expanding…
Warner Bros. Discovery is launching Max in Turkey on April 15, replacing BluTV, the local streamer it acquired in 2023. This marks Max’s 77th market and signals WBD’s push for international growth, with increased investment in Turkish originals alongside global…
YouTube has overtaken traditional TV by dominating watch time without ever spending billions on original content. At MIP London, YouTube’s VP Pedro Pina confirmed the platform has "no interest whatsoever" in originals—because it doesn’t need them. In January, YouTube accounted…
Netflix's latest Engagement Report reveals 94 billion hours watched in the second half of 2024, a 5% year-over-year increase. Squid Game Season 2 led TV series with 87 million views, while Carry-On topped films with 137 million views. Animated films…
Netflix is investing $1 billion over the next four years to develop original movies and TV shows in Mexico, strengthening its commitment to local content and talent. Announced by Co-CEO Ted Sarandos alongside Mexican officials, the plan includes $2 million…
MLB and ESPN will end their TV deal after 2025, with MLB seeking new partners, including streamers like Amazon and Netflix. The move highlights a broader shift in sports media as leagues prioritize visibility and flexibility over traditional long-term TV…
Ampere Analysis forecasts that streaming services will invest a record $12.5 billion in live sports rights in 2025, up from $10 billion in 2024. DAZN leads the sector, accounting for one-third of the spending, followed by Amazon, YouTube TV, and…
