Sky Group has launched the "Sky Essentials" TV package in the U.K. for £15/month ($19.23), offering 100+ channels, ad-supported Netflix, and Discovery Plus on a two-year contract. A 31-day option is available for £18/month ($23.08), with upgrades like Sky Ultimate…
Nielsen and TikTok have partnered to integrate TikTok into Nielsen One, enabling advertisers to compare TikTok ad performance with campaigns on CTV, linear, and digital platforms. This collaboration helps brands optimize media strategies with robust cross-media insights and demographic data,…
Apple TV+ has expanded to Amazon’s Prime Video Channels in the U.K., Australia, and Canada, building on its U.S. launch in October. While the move boosts Apple’s reach, it reflects a strategic shift from its ambitions of ecosystem dominance to…
Hollie Choi has been appointed president and CEO of OTT.X, succeeding Mark Fisher. With experience at EIDR, Disney, and Fox, Choi brings expertise in metadata governance and digital asset management. Her leadership aims to drive growth and innovation in the…
AWS has introduced a Buy with AWS button, enabling cloud software vendors to embed a seamless payment option on their websites. This feature simplifies transactions, enhancing customer and partner loyalty.
Max is testing the integration of HBO’s linear channels, offering select ad-free U.S. subscribers a 24/7 cable-like experience. The test includes channels such as HBO Comedy, HBO Signature, and HBO Zone, replicating traditional cable content within Max. This initiative aligns…
FIFA finalized a $1 billion deal with DAZN to stream the 2025 Club World Cup for free, after failed talks with Apple TV. The tournament, featuring 32 teams including Lionel Messi’s Inter Miami, has faced challenges with broadcaster interest, player…
Disney+ launched an ESPN hub, offering bundle subscribers access to ESPN+ live sports, original content, and on-demand programming alongside Disney+ and Hulu content. Standalone Disney+ users also gain curated sports and Hulu options. This move strengthens Disney’s unified streaming strategy…
FilmRise has secured exclusive streaming rights to 100 hours of Guava Juice’s content, spanning AVOD, FAST, SVOD, and FVOD. Created by YouTuber Roi Fabito, the family-friendly programming will be repackaged into seasons and distributed across FilmRise’s partner platforms, expanding its…
Warner Bros. Discovery’s Max is tackling password sharing and expanding internationally to boost profitability. CEO JB Perrette announced plans for “gentle messaging” on account sharing, with stricter measures by 2025. With 110+ million subscribers and recent profitability, Max aims to…
