From the Archives revisits AOL and Warner Bros. attempt to revolutionize streaming in 2006 with In2TV, the first large-scale ad-supported streaming service. Offering a vast catalog of classic TV shows, it introduced on-demand viewing, interactive features, and a digital licensing…
Kirby calls out Apple and MLS for failing to make their $2.5 billion streaming deal a success. The 2024 MLS Cup’s viewership plummeted, with Apple TV+ reportedly drawing just 65,000 viewers. In response, Apple is putting MLS Season Pass on…
The Streaming Wars analyzes 2025 as a cautious reset for the media and entertainment industry after two years of turmoil, including mass layoffs, stock declines, and an industry-wide correction. While job losses continue, they are slowing, and companies are shifting…
Fox has set a new record for Super Bowl ad pricing, selling at least ten commercials for over $8 million each for Super Bowl LIX, highlighting the growing importance of live sports in the streaming era. The network sold most…
Amazon's Prime Video has signed a multi-year deal with Lionsgate to exclusively stream the studio’s entire 2026 film slate in the U.S. after their initial run on Starz. The agreement includes major titles like Now You See Me 3 and…
Tubi is back in the Super Bowl with a new ad that ditches the shock factor of its viral 2023 "glitch" spot for a more emotional approach. The teaser, made with Mischief @ No Fixed Address, introduces a baby “born”…
Lionsgate Entertainment is moving closer to finalizing the separation of its Starz and Lionsgate Studios businesses, with a shareholder vote expected soon. The split aims to allow each entity to focus on its core strengths, with Starz positioned as a…
Jon Taffer, host of Bar Rescue, is partnering with TuneIn to launch exclusive audio content focused on small business advice and Las Vegas insights. The partnership will debut with two long-form shows in late 2025: Small Business Monday, offering entrepreneurial…
IAB Tech Lab plans to release 31 new specifications and updates in 2025, focusing on connected TV (CTV) advertising, privacy, and moving programmatic ad practices beyond the browser. Key initiatives include new signals for live sports ads in CTV, a…
The 97th Academy Awards face challenges as the movie industry grapples with declining box office revenue, lower audience engagement, and a lack of major blockbuster nominees. With no billion-dollar hits like Barbenheimer, this year’s Best Picture lineup has underwhelmed commercially,…
