Fubo has introduced four interactive CTV ad formats—Transactional, Gamified, Rotating Carousel, and Geo-locator—designed to enhance engagement and deliver measurable results for advertisers. Research from Lucid shows interactive ads increase brand awareness by 33% and purchase intent by 47%, highlighting their…
Tastemade has launched its Tastemade Cooking app, offering 12,000 recipes with how-to videos and exclusive content from culinary legends. Integrated with the Tastemade+ membership, the app strengthens the company’s engagement strategy while complementing its growth in the FAST streaming space.…
Warner Bros. Discovery’s Max is expanding across seven new Asia-Pacific markets, replacing HBO Go in Southeast Asia, Hong Kong, and Taiwan. With tailored strategies like mobile-only plans and partnerships in Japan for local content, WBD aims to compete with established…
TNT’s Inside the NBA will move to ESPN in 2025 as part of a rights swap between Warner Bros. Discovery and the NBA. While ESPN gains the award-winning show, TNT retains editorial control, ensuring Charles Barkley’s unfiltered commentary. The program…
Netflix's attempt to debut in live sports with the Tyson-Paul fight faced technical failures, including buffering and glitches, undermining confidence in its ability to handle live streaming. These issues pose a serious threat to Netflix’s live ambitions, especially with critical…
John Ourand, speaking on the Marchand Sports Media podcast, highlighted the NFL’s pivotal role in sustaining traditional broadcasters like Fox and CBS, arguing that without NFL programming, networks like FS1 could collapse. However, he noted that the NFL's leverage diminishes…
Liberty Media has filed for EU approval to acquire an 86% stake in MotoGP rights holder Dorna for €4.2 billion (approximately $4.47 billion USD). Dorna will remain independently operated under Liberty’s Formula One Group, with CEO Carmelo Ezpeleta staying on.…
Shaquille O’Neal blamed excessive three-point shooting for the NBA’s ratings decline, while Adam Silver attributed the drop to competing events like the World Series and elections. Silver emphasized the NBA’s social media growth and new streaming deal with Amazon, which…
MediaRadar reports that Disney, Comcast, Lionsgate, and Warner Bros. Discovery collectively spent less than $3.3 million on advertising on Elon Musk’s X from January to September 2024, a dramatic 98% decline from the $170 million spent during the same period…
