From the Archives revisits AOL and Warner Bros. attempt to revolutionize streaming in 2006 with In2TV, the first large-scale ad-supported streaming service. Offering a vast catalog of classic TV shows, it introduced on-demand viewing, interactive features, and a digital licensing…
Kirby calls out Apple and MLS for failing to make their $2.5 billion streaming deal a success. The 2024 MLS Cup’s viewership plummeted, with Apple TV+ reportedly drawing just 65,000 viewers. In response, Apple is putting MLS Season Pass on…
The Streaming Wars analyzes 2025 as a cautious reset for the media and entertainment industry after two years of turmoil, including mass layoffs, stock declines, and an industry-wide correction. While job losses continue, they are slowing, and companies are shifting…
The 97th Academy Awards face challenges as the movie industry grapples with declining box office revenue, lower audience engagement, and a lack of major blockbuster nominees. With no billion-dollar hits like Barbenheimer, this year’s Best Picture lineup has underwhelmed commercially,…
Kirby unpacks Hub's latest Video Redefined report, which highlights Gen Z's growing preference for short-form, mobile-first content on platforms like TikTok and YouTube over traditional TV and movies. The report emphasizes that younger audiences value convenience, authenticity, and instant engagement,…
The Roku Channel has made notable strides, achieving 2% of TV viewing time according to Nielsen's Gauge report—outpacing Max, Paramount+, Peacock, and Tubi. Head of Content David Eilenberg emphasizes Roku’s strategy of avoiding massive spending wars, instead focusing on specific…
From the Archives chronicles Brightcove’s two-decade evolution as a trailblazer in cloud video technology, driving innovation and shaping the online video industry. Founded in 2004, Brightcove introduced groundbreaking products like Video Cloud, forged key media partnerships, and executed strategic acquisitions…
A recent closed-door discussion at CES brought together industry leaders to address the challenges posed by CTV platforms like Roku, Samsung, and Vizio. Participants highlighted concerns over restrictive practices, such as hoarding user data, demanding large shares of ad inventory,…
Nielsen will begin reporting Disney Plus, ESPN Plus, and Hulu as a single entity called "Disney Streaming" in its "The Gauge" reports starting January 2025. This change reflects Disney’s content integration efforts and aims to better measure its total TV…
December 2024 set new streaming records, with Netflix adding 19 million subscribers in Q4, surpassing 300 million globally. Streaming captured 43.4% of total TV watch time, driven by exclusive content and live events. Platforms like YouTube, Prime Video, and Max…
