The Myers Report, surveying 3,500 ad leaders, forecasts strong 2025 growth for CTV, streaming, and OTT (24% significant, 51% moderate growth). First-party data (21% significant, 43% moderate), retail media (23% significant), diverse-owned media (16% significant), and programmatic ads (15% significant)…
The Hollywood Reporter examines John Malone’s strategic portfolio shifts, with analysts predicting possible asset spin-offs at Warner Bros. Discovery (WBD) to unlock value, and a tax-efficient merger between Charter Communications and Liberty Broadband. These moves align with Malone’s focus on…
Appfigures reveals that top apps downloaded by U.S. Gen Z young adults in 2024 include Temu, TikTok, and Meta’s Threads, WhatsApp, and Instagram. Popular choices like ChatGPT, Spotify, and CapCut reflect Gen Z’s diverse interests across shopping, social media, and…
Fast Company explores why sports streaming remains unsolved and increasingly fragmented. While traditional pay TV retains most sports content, frustrating fans with high costs and complex bundling, tech giants like Amazon, Apple, and Netflix are moving into exclusive sports deals…
TVREV digs into Warner Bros. Discovery’s legal fallout with the NBA, uncovering specifics of the league’s new deals with NBC and Amazon. NBC’s contract includes an early-week schedule with national game slots, limited betting features, and required NBA promotions across…
YouTube dominated Election Night streaming, capturing 80.6% of live election viewership with 60.7 million hours streamed, while traditional network ratings fell significantly. The platform reached over 9.14 million peak viewers, with average viewership around 3.5 million throughout the day, as…
Kirby chops it up with The Streaming Madman, exploring his picks for the worst mergers of all time and examining the turbulent world of media consolidations. Kicking off with the rumored Warner Bros. Discovery and Paramount merger, ultimately abandoned by…
Jack outlines the critical issue of ad fraud in OTT and CTV advertising, emphasizing the impact on ad visibility and budget effectiveness. He explains common types of fraud, including domain spoofing, bot clicks, and device hijacking, which mislead advertisers and…
Warner Bros. Discovery reported $289 million in streaming profits for Q3 2024, thanks to Max’s record 7.2 million subscriber gain, bringing its DTC count to 110.5 million. However, industry watchers note that not all of these subscribers are direct-to-consumer, raising…
Variety examines Riot Games’ faltering entertainment ambitions, spotlighting Arcane as its sole TV success. Originally intended as part of a larger entertainment slate, Arcane’s high costs, estimated at $250 million, reveal Riot’s challenges in navigating Hollywood despite industry hires and…
