This week’s From the Archives explores HBO’s streaming journey, marked by tech pivots, rebrands, and ownership shifts, culminating in the 2023 rebranding as MAX. Starting with HBO Go and HBO Now, HBO faced challenges like reliance on competitor tech and…
EverPass CEO Alex Kaplan described the fight for international sports streaming rights as “trench warfare” at the Front Office Sports Future of Sports event. While global players like Amazon and Netflix offer potential solutions, fragmented markets require localized strategies. Netflix’s…
TV Technology, in their latest article, highlights the shift in media companies’ ad strategies as traditional broadcast advertising declines, with 39% of marketers planning to cut linear ad spend according to WARC. The move toward digital, targeted advertising aligns with…
The Wrap reports that Skydance Media, led by David Ellison, has struggled financially since 2021, with losses reaching $56 million in 2023 and 40% lower year-over-year revenue in the first half of 2024. Despite being valued at $4.75 billion, Skydance…
Gracenote’s new Data Hub and 2024 State of Play report provide insights into SVOD catalogs, covering content types, exclusivity, and global trends across major platforms. Insights from the Data Hub help streaming platforms, content creators, advertisers, and journalists understand catalog…
LA Times explores how CoComelon, the YouTube-born kids' franchise featuring toddler JJ, became a global powerhouse in children’s media. Now spanning Netflix, toys, live tours, and spin-offs, it remains a top performer under Moonbug Entertainment and Candle Media. Despite screen…
Amazon's Freevee is shutting down, with its content shifting to Prime Video’s ad-supported “Watch for Free” section, accessible to non-Prime members. This consolidation aims to streamline Amazon’s streaming ecosystem and follows earlier rebranding moves that hinted at Freevee’s phase-out.
Parks Associates’ latest data shows Prime Video holding the top spot in the U.S. SVOD market for the third year in a row, ahead of Netflix and Disney+. With 88% of U.S. households using a streaming service and 42% opting…
Dan Calzone, in his debut on The Streaming Wars, discusses how influencers are displacing traditional movie stars as younger audiences prioritize authentic, short-form content over polished productions. Platforms like YouTube and TikTok, with their vast reach and direct fan connections,…
The Myers Report, surveying 3,500 ad leaders, forecasts strong 2025 growth for CTV, streaming, and OTT (24% significant, 51% moderate growth). First-party data (21% significant, 43% moderate), retail media (23% significant), diverse-owned media (16% significant), and programmatic ads (15% significant)…
