TikTok could reach $32.4 billion in global advertising revenue by 2025, capturing an 11% share of the social media ad market if it avoids a U.S. ban, according to WARC. The platform’s ad revenue is projected to grow 24.5% year-over-year…
Philo is introducing a $4 monthly surcharge for subscribers who pay through Apple’s in-app billing, raising their total cost from $28 to $32 starting March 4, 2025. This move reflects a broader industry pushback against Apple’s commission fees, which take…
YouTube is redesigning its TV app to better integrate paid content, positioning itself as a direct competitor to Netflix and other premium streamers. The update will prominently feature Primetime Channels on the homepage, allowing users to subscribe to services like…
For the first time, streaming revenue in Europe has overtaken public service broadcasting (PSB), hitting €38.4 billion ($40.3 billion) by 2029, while PSB revenue stagnates at €27.9 billion ($29.3 billion). With Netflix, Disney+, and Amazon driving growth through price hikes…
MrBeast is now valued at $5 billion—more than AMC Networks and Lionsgate combined—showing just how much YouTube has outpaced legacy media. While Hollywood spent billions chasing Netflix, YouTube let creators take over—and profit. With viral videos, a booming brand, and…
YouTube has overtaken traditional TV by dominating watch time without ever spending billions on original content. At MIP London, YouTube’s VP Pedro Pina confirmed the platform has "no interest whatsoever" in originals—because it doesn’t need them. In January, YouTube accounted…
Awful Announcing introspects on the sudden end of ESPN and Major League Baseball’s broadcast partnership, which was set to run through 2028. Over the years, ESPN deprioritized baseball in favor of higher-rated sports like the NFL and NBA, leading to…
YouTube has quietly become the world’s largest podcast platform, with 1 billion monthly podcast viewers—far outpacing Spotify (100 million) and Apple Podcasts. Unlike traditional podcast platforms, YouTube’s video-first approach is redefining the format, forcing creators to prioritize visuals for discovery…
Warner Bros. Discovery has scrapped its plan to charge separately for the B/R Sports add-on, instead keeping live sports bundled with Max’s Standard and Premium ad-free tiers. Kirby unpacks why this move makes strategic sense for WBD, as the company…
Streaming services are ramping up sports programming, with Disney+ and Netflix driving a 72% increase across major SVOD platforms in Q1 2025, per Gracenote. Disney+ now holds 33% of the market thanks to ESPN integration, while Netflix expands beyond docuseries.…
