Future of TV Briefing explores how Amazon and Google are turning up the pressure on The Trade Desk by offering advertisers discounts and credits to buy third-party CTV inventory through their own DSPs. While the incentives are relatively small, they…
Digiday analysis shows podcast advertising is surging as the format shifts to video and CTV. Vox Media saw double-digit podcast ad growth in the past year. Audacy and Wondery also reported YoY revenue increases. CPMs for video podcasts on CTV…
The Drum reports that Disney’s deal to bring TelevisaUnivision networks to Hulu + Live TV—and bundle Disney+ with ViX in Mexico—is more than a content expansion. It’s a strategic pivot toward the $3.6 trillion Hispanic market, which now makes up…
CTV isn’t just riding the ad-supported wave, it’s rewriting the rules of engagement. As cheaper, ad-supported tiers dominate the market, the big shift isn’t just in how people watch, but how they act. Platforms are making screens clickable, merging ads…
Hub Research’s 2025 Best Bundle report shows a shift in consumer streaming behavior: value, convenience, and control now outweigh exclusive content. Aggregators like Amazon and Roku are thriving, with bundled offerings proving more appealing and encouraging higher subscription counts. Subscription…
From the Archives chronicles how Vudu pioneered digital HD movie rentals before the streaming boom, only to be overtaken by more scalable, subscription-based rivals. Despite early tech leadership and major studio deals, Vudu's reliance on expensive hardware and transactional pricing…
In response to a question about whether binge or weekly releases are smarter in 2025, Skip breaks down why there’s no universal answer—just strategic trade-offs. Binge drops deliver fast discovery and viral heat but lose steam quickly. Weekly releases, as…
Ad-supported streaming has become the dominant model across platforms like Netflix, Disney+, and Peacock, marking a major shift from the ad-free premium approach. According to Antenna, nearly half of all streaming subscriptions now include ads, with ad-supported tiers driving the…
Variety discusses how this year’s TV upfronts were steeped in irony and anxiety, with media giants putting on a confident face despite industry-wide budget cuts, layoffs, and shifting strategies. Live sports dominated pitches, scripted TV continued to shrink on broadcast,…
Front Office Sports discusses how Tidal League, founded by Kurt Benson, went from $0 to over $1 million in revenue in 2022 by building a sports media brand backed by ex-NBA and NFL players like Theo Pinson and Charlie Villanueva.…
