Netflix is increasingly relying on South Korean content, which now accounts for 8–9% of global viewing hours, surpassing UK and Japanese programming. Ampere Analysis attributes this success to Netflix’s mature production strategy, strong partnerships with local studios like CJ ENM,…
Australia’s video market is projected to hit $12.3 billion by 2030, driven by digital dominance from YouTube and Netflix. The fight has shifted from subscriber growth to monetization, with ad-supported tiers and sports rights becoming key battlegrounds. Bundling is also…
Netflix has launched Thronglets, a mobile game tied directly to the Black Mirror episode “Plaything,” blurring the line between show and gameplay. Developed by Night School Studio, the game is a narrative extension—not just a promo—mirroring the episode’s emotional depth…
Kirby analyzes how Apple TV+ continues to lag behind in the streaming race, despite an ephemeral bump in market share from 7% to 8% in Q1 2025, driven by the return of Severance. He argues that high ARPU and prestige…
Awful Announcing discusses how Formula One is shopping its U.S. media rights for 2026 at a target of $150–$180 million annually, but potential partners like Netflix, Amazon, and NBC are showing limited interest. With viewership on ESPN flat at around…
Awful Announcing discusses how live sports media rights fees are projected to dip slightly in 2025 as legacy media companies recalibrate spending. Disney will allocate 45% of its content budget to live sports, Fox leads with 60%, while Amazon and…
From the Archives examines the rise and quiet fall of Boomerang, Warner Bros.’ standalone streaming service dedicated to classic cartoons. Launched in 2017 and shut down in 2024, the platform was ultimately folded into Max amid a broader shift toward…
Skip argues that CTV’s so-called transparency crisis is actually a feature of the current ad tech business model, not a flaw. Every layer — from SSPs to agencies and publishers — profits from keeping advertisers in the dark. Until advertisers…
Rogers Communications has secured exclusive Canadian NHL media rights in a new 12-year, $11 billion deal, reinforcing its dominance in Canadian sports media. The deal not only cements Rogers’ control over national hockey broadcasts but also allows for sub-licensing flexibility,…
Kirby spotlights TikTok’s soft launch of its ‘TikTok for Artists’ platform as a bold step toward owning the future of creator-led media. The new tools give artists full control over fan engagement, data, and monetization—something CTV platforms will forever gatekeep.…
