Kirby riffs on Apple's new deal with Amazon to bring Apple TV+ to Prime Video Channels, viewing it as a concession that Apple has missed a larger opportunity in the streaming wars. While the partnership provides Apple with scale, it…
Skip argues that the future of streaming isn’t dominated by direct-to-consumer (DTC) models, as projected by Omdia. He points out that reported DTC numbers are often misleading, with most subscriptions falling under wholesale or third-party billing. As bundling gains traction,…
The Streaming Madman critiques the artificial standards of "brand safety" and "premium content" in today's media and advertising landscape. He argues that corporate intermediaries and outdated content rating systems exert excessive control over what’s deemed suitable, likening it to mafia-like…
Jack highlights strategies for media professionals to navigate the turbulent employment landscape amidst layoffs and industry shifts. By staying proactive, media professionals can secure opportunities and position themselves for success in this evolving market.
Kirby argues that the streaming industry should categorize subscribers into three groups: wholesale, third-party direct, and true direct-to-consumer (DTC). This approach would offer more transparency and reveal the actual customer relationships media companies hold. However, Kirby contends that the industry…
On the Most Innovative Companies podcast, Ryan Kaji's father discussed the evolution of Ryan’s World from a YouTube channel into a multimedia brand with over 37 million subscribers. Starting as a way to share family moments, the channel has grown…
Skip highlights the increasing frustration consumers feel with streaming platforms, as revealed by the Q2 2024 TiVo Video Trends Report. Viewers are abandoning bloated subscription models, and ad-supported streaming is emerging as the preferred option, with an 18% drop in…
The homie Evan Shapiro discusses the media landscape with The Hollywood Reporter, critiquing Hollywood's rush into streaming without analyzing DTC implications. He emphasized that while "content is still king, data is the bloodline," urging collaboration and data prioritization among media…
Kirby spoke with Fred Godfrey, CEO of Origin, to discuss how the company is redefining CTV performance advertising through long-term client relationships and creative innovation. Using strategies like dynamic creative production (DCP) and real-time split-testing, Origin combats ad fatigue and…
Mike Shields highlights the mismatch between the expectations and strategies of video programmers and the current operations of FAST platforms. While many TV manufacturers and FAST services like Samsung TV Plus, Vizio WatchFree+, and LG offer extensive channel lineups with…
