Plex has unveiled major updates aimed at enhancing content discovery, community interaction, and streaming functionality in 2025. Key additions include user reviews, public user profiles, and a redesigned interface preview for Apple TV, focused on streamlining navigation and customization. Advanced…
TikTok generated $8 billion in U.S. ad revenue in 2024 and $63.3 billion globally, nearly doubling YouTube’s $33.3 billion. Omdia’s María Rua Aguete revealed TikTok’s dominance alongside YouTube among U.S. users aged 18-35, with 92% of TikTok users also engaging…
Parrot Analytics has revealed estimated revenue figures for Apple TV+’s biggest hits, providing rare insights into the financial impact of specific shows. According to its Content Valuation methodology, Ted Lasso generated $609.4 million between Q3 2020 and Q3 2024, while…
Netflix positions its ad-supported business as a central pillar of its growth strategy, projecting significant expansion in streaming ad revenue. While estimates for 2025 vary—ranging from $3.2 billion to $4.24 billion—Netflix’s ad-supported memberships are growing rapidly, accounting for 50% of…
The Streaming Madman warns that an impending investigation into adtech fraud could reveal significant issues in the digital advertising industry, including billions in wasted spending on invalid traffic and fraudulent practices by "verification" companies. The article criticizes the extortion-like business…
Futuresource Consulting reports 2024 streaming revenue growth of 16% in Spain, 14% in Italy, and 12% in Poland, driven by local content investment and ad-supported tiers from platforms like Netflix and Disney+. Growth is expected to slow to 3% annually…
YouGov data reveals that Squid Game, Virgin River, and The Madness—all Netflix series—were the most-streamed titles in the U.S. for December 2024. Squid Game topped the list with 196.6 million views and 35.5 million viewers, driven by the release of…
TheWrap reports that the streaming industry in 2024 increasingly resembled traditional TV, with bundling, ad-supported tiers, and weekly episode releases becoming more common. Procedural content is resurging, driving revenue disproportionate to its catalog share. Paramount+ leads in monetizing procedurals, while…
Apple TV+ is poised for a potential cultural breakthrough with the buzz surrounding Severance season 2, which could rival the success of Ted Lasso. Unlike its earlier struggles to retain subscribers due to a limited library, Apple TV+ has significantly…
ESPN's "Flagship" app aims to become the ultimate digital sports destination, akin to a "Netflix for sports." With customizable features, AI-driven SportsCenter content, and potential licensing of competitor events, ESPN is leveraging its deep pockets and partnerships with major leagues…
