Bundling is reshaping the streaming industry, expanding beyond video services into music, retail, and telecom to offer all-in-one subscription packages. According to Looper Insights' latest report, bundling simplifies consumer choices, enhances retention, and is gradually replacing the traditional "stacking" model…
Digital i’s YouTube Audience Trends Report reveals that long-form content accounts for 73% of all YouTube viewing time in the US, up from 65% in October 2023. The shift is most pronounced among 18-24-year-olds watching on mobile, with their time…
China’s State Administration for Market Regulation (SAMR) is scrutinizing Apple’s 30% in-app purchase commission and restrictions on third-party payments, citing potential anti-competitive practices. The review follows disputes with Tencent and ByteDance and comes amid rising US-China tensions. With an 11%…
The Hollywood Reporter introspects on cable news' uncertain future as ownership changes, declining pay-TV revenues, and shifting consumer habits reshape the industry. MSNBC is being spun off, CNN is restructuring, and Fox News may face a sale if Rupert Murdoch…
Skip unpacks YouTube’s massive $10.5 billion Q4 ad haul—a 13.8% jump fueled by election-season ad dollars. YouTube continues to dominate ad-supported streaming, but its parent, Alphabet, is making Wall Street nervous with a massive $75 billion AI spending spree. Is…
The Streaming Madman dives into how streaming is making winter suck less with a ton of live sports and, of course, ads. He breaks down ESPN+’s Australian Open coverage, the potential for golf and March Madness to step up their…
Pixalate's Q4 2024 data shows Roku remains the dominant CTV device in North America, holding a 39% share of voice in the U.S., 35% in Canada, and 74% in Mexico. Notably, Roku's U.S. market share declined from 55% in 2023…
The Streaming Video Technology Alliance (SVTA) has launched the Edge Working Group to optimize edge computing for scalable, low-latency live streaming, especially for live sports. The group will define best practices for edge caching, using containerized solutions to improve performance…
Marc Rashba, EVP of Partnerships at Cineverse, is hopping on The Streaming Wars’ first-ever webinar, The Audience Equation: Winning Viewers and Value in 2025. Happening on February 13 at noon ET, this no-BS panel will cover the biggest streaming trends—bundling,…
