The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku and Amazon with a focus on unbiased content recommendations, improved ad efficiencies, and enhanced user experience. Integrating its OpenPath system…
Adweek digs into the details of The Trade Desk’s new smart TV OS, Ventura, set to launch in 2025. The OS aims to improve ad efficiency, enhance user experience, and address content conflicts of interest. Backed by Disney, Paramount, and…
Deloitte’s Tech, Media & Telecom 2024 report reveals Hollywood's cautious approach to generative AI due to legal, copyright, and maturity concerns. Studios are exploring AI to address rising costs and unprofitable streaming ventures, focusing on tools for localization, marketing, and…
The Streaming Madman critiques the recent wave of cable network devaluations and corporate spinoffs, framing them as desperate attempts by media conglomerates to offload failing assets. Paramount, Warner Bros. Discovery, and now Comcast have written down or restructured billions in…
Comcast is spinning off its NBCUniversal cable networks, including MSNBC and CNBC, into a separate $7 billion entity to focus on streaming and broadcast growth. Bravo, NBC, and Peacock will remain within NBCUniversal. The spinoff, expected to take a year,…
Apple appears to be shifting its strategy by licensing its original films to third-party platforms to expand content visibility and boost revenue. This marks a departure from Apple’s exclusivity-driven streaming model and addresses the platform’s financial performance challenges, despite its…
Giles Tongue examines the concept of Forever Subscriptions, revealed through Bango's global subscription survey, where two-thirds of respondents state they have subscriptions they never intend to cancel. In the UK, Netflix dominates as the "must-have" SVOD, with nearly two-thirds selecting…
Netflix's attempt to debut in live sports with the Tyson-Paul fight faced technical failures, including buffering and glitches, undermining confidence in its ability to handle live streaming. These issues pose a serious threat to Netflix’s live ambitions, especially with critical…
John Ourand, speaking on the Marchand Sports Media podcast, highlighted the NFL’s pivotal role in sustaining traditional broadcasters like Fox and CBS, arguing that without NFL programming, networks like FS1 could collapse. However, he noted that the NFL's leverage diminishes…
TVREV emphasizes why FAST channel owners should shift focus from launching new channels to marketing existing ones, citing the significant discovery problem in the space. At MIPCOM, experts noted that 90% of FAST viewing is concentrated on the top 10…
