United Football League signed a global media rights deal with DAZN for the 2025 season, expanding its reach to over 200 international markets. The deal excludes the U.S., China, and select countries but makes all games available for free on…
Google is rolling out Immersive Ads within Roblox through a new partnership with Ad Manager, allowing brands to deliver native display and video ads in the game environment. These ads offer in-game rewards and have already seen strong engagement, with…
NESN saw massive gains to start the 2025 MLB season, with Opening Day cross-platform viewership more than doubling and NESN 360 live-streaming up 204% year over year. A mix of pricing changes, added ticket perks, and the launch of a…
ESPN has opted out of its final three years of its MLB media-rights deal but is maintaining full production efforts through the current contract. While ESPN remains open to a new rights agreement, MLB is already exploring replacements for the…
QVC is laying off 900 employees, about 5% of its global workforce, as part of a shift from legacy TV retail to live social shopping and streaming commerce. The company is consolidating HSN’s operations into its West Chester, PA HQ…
YouTube is projected to surpass Disney in total revenue as soon as this year, with a 2024 figure of $54.2 billion, according to Michael Nathanson of MoffettNathanson. The platform is driving growth across advertising, subscriptions, and YouTube TV, with significant…
NFL has partnered with WePlay Studios to launch NFL Offsides, a weekly game show streaming on YouTube starting April 15, 2025. The series brings together NFL players, Legends, and gaming creators to compete in physical challenges and video game showdowns,…
RACER has acquired MAVTV and will rebrand the network to expand its media footprint across cable, FAST, and streaming. The move aims to establish RACER as the most comprehensive motorsports media platform in North America, with more than 300 live…
Playback raised $22 million to build a livestreaming platform focused on creator-led sports content, backed by Seven Seven Six, Khosla Ventures, and NBA Investments. The startup has deals with NBA League Pass and MLB.tv that allow creators to legally stream…
JioHotstar has surpassed 100 million paid subscribers, establishing itself as India’s leading streaming platform. The milestone reflects its scaled strategy, blending aggressive pricing, telecom partnerships, and a diverse content portfolio across sports, entertainment, and cultural events.
