Netflix is doubling down on its ad-supported tier, now reaching 94 million monthly active users—a 20 million jump since November. With a younger, highly engaged audience and 41 average monthly viewing hours, Netflix is solidifying ads as a core business…
From the Archives revisits the rise of Automatic Content Recognition (ACR), the tech that turned smart TVs into real-time viewership trackers and reshaped the economics of modern TV advertising. Embedded directly into TV firmware, ACR enabled OEMs and ad tech…
Sony reported an 18% rise in annual net profit to ¥1.14 trillion ($7.32B), driven by its Music and Pictures divisions despite a 24% drop in Q4 revenue. Gaming and consumer electronics saw quarterly declines, while the company beat analyst expectations…
Warner Bros. Discovery is renaming Max back to HBO Max—because why not reverse course on your billion-dollar brand pivot two years later? It’s the latest move in a saga that’s less about strategy and more about corporate whiplash. Despite having…
Netflix has officially broken ground on a $1 billion production facility at Fort Monmouth, New Jersey, marking its largest East Coast expansion and a major win for the state’s media ambitions. Fueled by some of the most aggressive tax incentives…
CNN is developing a standalone weather app expected to launch by the end of the year as part of its broader digital strategy under CEO Mark Thompson. The app will initially be free but is intended to become a paid…
ESPN is launching a new direct-to-consumer streaming platform that fully integrates its live channels, on-demand content, editorial, fantasy tools, betting features, and e-commerce into one unified product. Backed by new contractual flexibility following its deal with Charter, Disney is positioning…
Kirby analyzes five product design principles behind Netflix’s new Eclipse interface, highlighting how they strategically address user behavior to improve engagement and decision-making. The redesign reduces cognitive load, creates habit-forming feedback loops, and adapts in real time to viewer intent.…
Amazon says Prime Video’s ad-supported tier now reaches more than 130 million U.S. users per month, up from 115 million last year. At its 2025 upfront, Amazon introduced new AI-powered ad formats including pause ads and shoppable inventory designed to…
NBCUniversal is overhauling the NBA streaming experience on Peacock with real-time stats, multiview features, and gamified interactivity, ahead of its exclusive rights debut this fall. The goal is to draw in younger, diverse audiences and give advertisers new ways to…
