Hawk Talk

Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns...

Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and...

Jack breaks down how evolving privacy laws like GDPR and CCPA are reshaping the media industry, especially with AI and...

Jack highlights strategies for media professionals to navigate the turbulent employment landscape amidst layoffs and industry shifts. By staying proactive,...

Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver...

Jack explains how in-stream shopping technology is revolutionizing digital advertising and e-commerce by enabling purchases directly within streaming content. This...

Jack explores how streaming platforms are navigating the balance between Subscription Video on Demand (SVOD) and Ad-Supported Video on Demand...

Jack explores how multiview streaming is transforming the way fans watch live sports, allowing them to view multiple games or...

In his latest column, Jack Wagner explores the transformative impact of self-service ad buying on the global digital advertising landscape....

In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such...