Tastemade has launched its Tastemade Cooking app, offering 12,000 recipes with how-to videos and exclusive content from culinary legends. Integrated with the Tastemade+ membership, the app strengthens the company’s engagement strategy while complementing its growth in the FAST streaming space.…
TVREV emphasizes why FAST channel owners should shift focus from launching new channels to marketing existing ones, citing the significant discovery problem in the space. At MIPCOM, experts noted that 90% of FAST viewing is concentrated on the top 10…
DirecTV plans to roll out its “pause ads” feature to its FAST platform, MyFree DirecTV, building on its success in pay TV and connected devices. Pause ads have driven high recall rates—2.5x higher than traditional TV ads. At The Streaming…
DirecTV has launched MyFree DirecTV, a FAST service that offers over 70 channels via its app on smartphones, tablets, and smart TVs. The channel lineup includes content from major programmers like E.W. Scripps, Lionsgate, and A+E Networks, with plans to…
Amazon's Freevee is shutting down, with its content shifting to Prime Video’s ad-supported “Watch for Free” section, accessible to non-Prime members. This consolidation aims to streamline Amazon’s streaming ecosystem and follows earlier rebranding moves that hinted at Freevee’s phase-out.
Pluto TV has updated its VOD interface with features like personalized recommendations and trending content, enhancing engagement amid rising streaming demand. The update, available on Apple tvOS and Android TV, will expand to Amazon Fire TV. VOD viewership has grown,…
Victory+ has partnered with Amagi to deliver over 60 new FAST channels on its sports streaming platform, monetized via Amagi ADS PLUS. This collaboration expands Victory+’s content offerings ahead of its free regional NHL broadcasts, enhancing viewer engagement and ad…
Vizio reported revenue growth for Q3 2024, driven by increases in platform income from advertising and partnerships. Total revenue rose 4% year-over-year to $445 million, with Platform+ revenue up by 26% to $197 million, largely due to a 31% jump…
Sinclair’s Tennis Channel is relaunching Tennis Channel Plus on November 12, offering 10,000+ hours of live and on-demand content for $10/month. Existing Tennis Channel subscribers can access the expanded streaming service, which includes multi-court coverage and exclusive programming, at no…
Tubi is on track to become a $1 billion revenue generator for Fox Corp this fiscal year, thanks to a 19% sales increase in Q1 driven by targeted political advertising during the U.S. election season. The platform’s advanced geo-targeting capabilities…
