Digiday reports that lower fill rates for FAST channels stem from a supply-demand imbalance in the streaming ad market. Advertiser demand is growing, but streaming ad inventory—boosted by ad-supported tiers from Disney+, Netflix, and Amazon Prime Video—has outpaced it. Amazon…
MX8 Labs study reveals that Tubi is the leading FAST service, watched by 25% of surveyed viewers, with The Roku Channel (23%) and Pluto TV (18%) trailing behind. Tubi is particularly popular among Black viewers (45%) and Samsung smartphone users…
Google TV has introduced "Freeplay" as the new home for its free, ad-supported TV (FAST) channels, now offering 150 channels as of September 2024. Available on devices like Chromecast and TV sets from brands like TCL and Hisense, Freeplay is…
Quickplay has partnered with TelevisaUnivision to enhance its Univision NOW app through its cloud-native platform. Quickplay's solutions will offer personalized content recommendations and targeted ad-insertion for live channels, VOD, and downloads, aimed at attracting new subscribers and retaining existing ones.
Whale TV™ (formerly ZEASN) has rebranded to establish itself as a consumer-facing smart TV platform with over 41.1 million monthly active users. As part of its shift, Whale TV is consolidating its free streaming services into Whale TV+ and launching…
Vizio is expanding its free ad-supported streaming TV (FAST) service, WatchFree+, beyond its smart TV ecosystem to mobile devices via the Vizio app on iOS and Android. This marks the first time non-Vizio TV owners can access the service, and…
Philo is launching a brand refresh, including a new logo and interface upgrades, while maintaining its low-cost service. Despite a recent price increase, Philo now includes a free AMC+ subscription, enhancing its content offerings. The platform continues to grow, surpassing…
Ormax Media’s latest OTT Audience Report 2024 highlights significant growth in India's streaming landscape, driven exclusively by ad-supported video-on-demand (AVOD) platforms. The report estimates the OTT audience at 547 million, marking a 14% increase from 2023, with AVOD rising 21%…
Parks Associates' latest data shows that 71% of U.S. internet households use an SVOD service, with 42% using ad-supported VOD or FAST services. As consumers navigate an overwhelming number of streaming options, 46% of households now have five or more…
A Horowitz Research survey reveals that 43% of streaming consumers have signed up for subscription-based services after discovering a TV series on a free, ad-supported streaming TV (FAST) platform. Conversely, 53% of users reduced their spending on subscription services due…
