TheWrap reports that kids' TV ratings have plunged, with Nickelodeon and Disney Channel losing up to 90% of viewers. Kids are now shifting to streaming platforms like YouTube, which captures nearly 30% of young viewers, forcing studios to adapt to…
Paramount+ has utilized gen AI to create curated content collections aimed at "kids-first" audiences, specifically targeting children ages 6-13. The curations are based on themes like "Space Exploration" and "Goofy Stuff," identified through research with kids and parents.
Cox is now offering the Xumo Stream Box to its Internet-only customers for $60. Developed by Comcast and Charter, the device provides access to major streaming services like Netflix, Hulu, and Disney Plus, along with live TV and free ad-supported…
Sony and Disney marketing execs discussed using TikTok and influencers to boost audience engagement at the Variety and TikTok Culture Catalysts Dinner. They highlighted how TikTok's algorithm and authentic influencer partnerships are crucial for building fan communities and driving business…
By creating sports IP that resonates culturally, Overtime has positioned itself as a key player in the sports media landscape. The company builds its own leagues, like Overtime Elite, and secures partnerships with brands such as the NFL and NBCUniversal…
Philo has expanded its distribution by launching its live and on-demand TV service on LG Smart TVs. Subscribers can now access Philo’s $28-a-month package, which includes 70+ channels and 75,000+ on-demand titles, directly through the Philo app on LG Smart…
Paramount Plus is now available for streaming in select BMW and Mini vehicles through in-dash infotainment systems in the U.S., U.K., and parts of Europe. Powered by TiVo via Xperi's DTS AutoStage, the service can be accessed when the vehicle…
Spotify is expanding its music video feature for premium users to 85 additional markets after initial testing in select regions earlier this year. Music videos are now available on both mobile and desktop, with a seamless toggle between audio and…
Netflix Chief Content Officer, Bela Bajaria, shut down rumors about changing how they pay creators, doubling down on their upfront payment model. Sure, they’ve made a couple of one-off deals, but Bajaria made it clear that this isn’t some grand…
At the Busan Asian Contents and Film Market, Asian streamers and producers, led by Tcha Seungjae, a former producer and professor, discussed forming a joint content fund to counter Netflix's dominance.
