JioHotstar has surpassed 100 million paid subscribers, establishing itself as India’s leading streaming platform. The milestone reflects its scaled strategy, blending aggressive pricing, telecom partnerships, and a diverse content portfolio across sports, entertainment, and cultural events.
Deloitte's 19th Digital Media Trends report reveals that Gen Z and millennials are spending more time with creator-led content on social platforms than traditional streaming or TV. This behavioral shift is accelerating churn across SVOD, eroding perceived value, and redirecting…
Infinite Reality acquired Napster for $207 million, aiming to reimagine the iconic brand as a fully immersive social music platform. The company plans to integrate Napster with its virtual environments, esports assets, and Web3 tools—enabling artists to host concerts, sell…
PFL has inked a multi-year media rights deal with STARZPLAY to stream all its MMA franchises across the MENA region. The partnership launches April 3 with the 2025 PFL World Tournament and includes free access to PFL MENA content in…
Philo has grown to 3.4 million monthly active users, driven by a mix of subscription and ad-supported FAST content. The company has launched a new advertiser-facing platform showcasing detailed user data to attract more ad revenue, highlighting strong engagement metrics…
The Streaming Madman tears into the chaos of AdTech Week in NYC, calling out the self-congratulatory absurdity, rampant greenwashing, and unchecked fraud that continues to suck 30–65% of ad budgets into a black hole of middlemen and bots. He skewers…
From the Archives goes back to the rise and fall of Blip.tv—a scrappy, creator-first platform that tried to go toe-to-toe with YouTube before the algorithm ruled all. Launched in 2005, Blip carved out a space for indie web series with…
Kirby breaks down the real streaming war—not the one between platforms, but the one waged by investors, analysts, and bankers behind the scenes. Instead of content and subscribers, this battle is about controlling narratives to move markets, where a well-timed…
Paramount+ is launching its Premium and ad-supported Basic tiers in Germany, Switzerland, and Austria starting March 26. The move follows similar rollouts in Canada, the UK, and Australia, with nearly half of signups in those markets now coming from non-standard…
Fubo’s pause ads are delivering big results, driving 129% more engagement than traditional video ads on other platforms, according to a study with EDO. By showing ads only when users pause content—rather than interrupting it—Fubo is tapping into a more…
