Warner Bros. Discovery has scrapped its plan to charge separately for the B/R Sports add-on, instead keeping live sports bundled with Max’s Standard and Premium ad-free tiers. Kirby unpacks why this move makes strategic sense for WBD, as the company…
NESN just slashed the price of its NESN 360 annual plan, making it a much better deal than paying month to month. On top of that, they’re throwing in Red Sox tickets for some subscribers. Kirby unpacks why this move…
Telcos are going all-in on subscription bundling, moving beyond simple perks to full-scale subscription hubs. Bango’s new Super Bundling platform lets telcos, banks, and retailers offer customers a one-stop shop for managing everything from streaming to fitness. With consumers wanting…
Barb will begin tracking YouTube viewership on TV sets in Q3 2025, reporting daily audience figures for 200 channels in partnership with Kantar Media and SeeViews. This follows a successful 2024 pilot and reflects YouTube’s growing presence on TV, which…
Warner Bros. Discovery is launching Max in Australia on March 31, available through major app stores, with Foxtel subscribers getting access for free. The rollout is part of WBD’s global expansion and comes just in time for The Last of…
YouTube is updating its mid-roll ad placement strategy to improve the viewing experience and help creators maximize revenue. Starting May 12, the platform will reduce ads that interrupt sentences or action sequences, instead placing them at natural breaks. Older videos…
Antenna's latest State of Subscription report shows that SVOD services are managing churn more effectively through bundled offerings and ad-supported tiers. Nearly 20% of Max’s new sign-ups in 2024 came from its bundle with Disney+, Hulu, which retained 80% of…
Fox is bending over backward to insist it’s not chasing the SVOD dream—despite launching a general-interest subscription streaming service. CFO Steve Tomsic claims this isn’t a play against Netflix, Disney+, or Peacock, yet the service will bundle live sports and…
Formula 1 is shopping for a new U.S. media rights deal after ESPN’s exclusivity window expired, aiming for a massive jump to $160M–$180M per year. ESPN is still in the mix but isn’t rushing to meet that price, especially with…
YouTube is cracking down on piracy tutorials, removing videos that show how to bypass paywalls, jailbreak devices, or illegally access content. The move is driven by a mix of legal pressure, financial interests, and industry partnerships, with AI-powered moderation flagging…
