TCL has partnered with Magnite to enhance its ad-supported streaming via Magnite's SpringServe ad server, improving ad inventory value on TCL Channel. Magnite's platform will support TCL in delivering custom ad units and provide insights to advertisers.
"Terrifier 3" has grossed over $78 million globally, driving a 53% increase in Cineverse’s C360 Audience Network ad requests. The platform leveraged the film’s success to reach targeted horror fans, including a strong Hispanic audience, across multiple streaming channels, marking…
The Myers Report, surveying 3,500 ad leaders, forecasts strong 2025 growth for CTV, streaming, and OTT (24% significant, 51% moderate growth). First-party data (21% significant, 43% moderate), retail media (23% significant), diverse-owned media (16% significant), and programmatic ads (15% significant)…
AMC Networks added 200,000 streaming subscribers in Q3 2024, reaching 11.8 million, while streaming revenue grew by 7% to $152 million. However, U.S. advertising revenue declined by 10%, offset slightly by international growth. The company is prioritizing digital-first advertising strategies…
Xperi reported Q3 revenues of $132.9 million, with notable growth in its pay-TV segment, reaching $81.67 million. The company nears 1 million TiVo-powered smart TVs, mostly in Europe, and anticipates reaching 2 million by year-end, when units are expected to…
Jack outlines the critical issue of ad fraud in OTT and CTV advertising, emphasizing the impact on ad visibility and budget effectiveness. He explains common types of fraud, including domain spoofing, bot clicks, and device hijacking, which mislead advertisers and…
Vizio reported revenue growth for Q3 2024, driven by increases in platform income from advertising and partnerships. Total revenue rose 4% year-over-year to $445 million, with Platform+ revenue up by 26% to $197 million, largely due to a 31% jump…
Fox Corp reported an 11% revenue increase to $3.56 billion in its fiscal Q1, driven by strong performance in sports coverage, notably from UEFA Euros and Copa América tournaments under its “Summer of Soccer” initiative. Net income more than doubled…
Tubi is on track to become a $1 billion revenue generator for Fox Corp this fiscal year, thanks to a 19% sales increase in Q1 driven by targeted political advertising during the U.S. election season. The platform’s advanced geo-targeting capabilities…
Skip examines Roku's intensified focus on "platform revenue" at a time when some media companies are increasingly looking for ways to bypass platform fees. This tension signals a potential shift in the industry as content providers strive to regain control…
