Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns and target audiences directly. This shift not only improves efficiency and transparency but also allows smaller brands to compete with…
Roku reported a record $1.062 billion in Q3 revenue, a 16% year-over-year increase driven by advertising and engagement on its platform. Alongside the earnings, Roku announced it would shift its focus from reporting streaming households and ARPU to streaming hours,…
The Streaming Madman critiques the ineffective and antiquated strategies in political advertising, likening the approach to outdated consumer marketing tactics that fail to resonate with an increasingly engaged electorate.
YouTube reported a 12% year-over-year increase in Q3 ad revenue, reaching $8.92 billion, driven by increased TV screen viewing and a 20% rise in upfront ad commitments. The platform's growing dominance in living-room viewing has positioned it as a leader…
Walmart is launching a Black Friday campaign that combines episodic Hollywood storytelling with retail advertising, featuring stars like Taye Diggs and Lisa Rinna. This innovative, ten-part series aims to capture viewer attention with TV-inspired narratives and cliffhanger endings across platforms,…
Skip critiques Samsung's announcement of 88 million monthly active users (MAUs) on Samsung TV Plus, arguing that the metric misrepresents genuine user engagement since the app autoplays by default on Samsung TVs. Highlighting that MAU is a "vanity metric" often…
Netflix introduced a "Moments" feature, allowing users to save and share memorable scenes from its content, initially available on iOS with an Android rollout planned. This feature not only enhances user engagement through shareable, high-quality content but also serves as…
Chick-fil-A is launching its streaming app, Chick-fil-A Play, on November 18, positioning the brand beyond its restaurant roots. Like LEGO and Red Bull, Chick-fil-A aims to deepen customer engagement through content, while opening new revenue streams via ad placements and…
A Parks Associates study reveals that 57% of subscribers to the eight leading streaming services, including Netflix and Disney+, now opt for ad-supported tiers as prices for premium, ad-free services rise. Despite complaints about long, repetitive ads, these ad-supported tiers…
Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and digital platforms. As consumer behavior becomes fragmented across multiple devices, advertisers are seeking ways to measure the effectiveness of campaigns…
