Netflix is eyeing video podcasts, according to Business Insider, as it looks to expand its content lineup. With YouTube dominating the space and Gen Z favoring video-first formats, Netflix sees a chance to tap into creator-led content. The move could…
Netflix is rolling out its in-house ad tech across Europe on February 24, expanding programmatic ad buying in key markets. Advertisers are pushing for lower prices as competition from Amazon and YouTube drives down CPM rates. While Netflix has added…
Tastemade is teaming up with Ole Interactive to launch new FAST channels in Latin America, targeting the region’s surging ad-supported streaming market. The partnership combines Tastemade’s digital content expertise with Ole’s distribution and ad network, expanding its presence in food,…
On Fast Company's Most Innovative Companies podcast, Warner Bros. Discovery's JB Perrette discussed Max’s global expansion to 74 markets, driving its subscriber count to 110 million. The company is leveraging existing IP, increasing local original content, and using AI to…
The FCC is weighing new rules to crack down on loud TV commercials after a surge in complaints. While the 2010 CALM Act set volume limits, enforcement has been weak, and streaming remains unregulated. A proposed rulemaking could tighten oversight—including…
Skip unpacks YouTube’s massive $10.5 billion Q4 ad haul—a 13.8% jump fueled by election-season ad dollars. YouTube continues to dominate ad-supported streaming, but its parent, Alphabet, is making Wall Street nervous with a massive $75 billion AI spending spree. Is…
Parks Associates reports that 46% of U.S. internet households (56 million) are Cord Cutters, and 12% have never subscribed to traditional pay TV. The shift away from traditional television is driving the growth of ad-supported streaming, with 59% of subscriptions…
Snapchat launched Snapchat+ Platinum, a $15.99/month tier that removes most in-app ads, pushing its premium monetization strategy further. With 12 million Snapchat+ subscribers, it’s outpacing other social media paid services, but the steep price tag raises questions about demand. Snap’s…
TV Technology explores whether Server-Guided Ad Insertion (SGAI) will become the industry norm for dynamic ad insertion (DAI). SGAI blends Client-Side (CSAI) and Server-Side (SSAI) approaches, reducing server load while maintaining seamless playback. Its compatibility with low-latency streaming and standardization…
Warner Bros. Discovery is leveraging The White Lotus to attract major sponsors to Max, marking a shift in how HBO content is monetized. Despite HBO’s traditional ad-free model, Max’s ad-supported tier allows brands like American Express, Diageo, Google, BMW, and…
