TV Technology, in their latest article, highlights the shift in media companies’ ad strategies as traditional broadcast advertising declines, with 39% of marketers planning to cut linear ad spend according to WARC. The move toward digital, targeted advertising aligns with…
FilmRise has partnered with Anoki’s LiveTVx to launch 10 popular FAST channels on Google TV, leveraging generative AI to enhance content discovery based on viewer habits. The partnership aims to improve user experience and provide advertisers with advanced targeting options…
DirecTV has launched MyFree DirecTV, a FAST service that offers over 70 channels via its app on smartphones, tablets, and smart TVs. The channel lineup includes content from major programmers like E.W. Scripps, Lionsgate, and A+E Networks, with plans to…
Viant Technology has acquired IRIS.TV to strengthen its position in the CTV advertising ecosystem. This acquisition will allow Viant to expand IRIS.TV's CTV content identification service, IRIS_ID, to more publishers, enhancing standardized content classification, contextual targeting, and brand safety for…
Netflix has reached 70 million monthly users on its ad-supported tier, driven by affordable pricing and premium feature additions. Over half of new sign-ups in ad-enabled regions choose the ad tier, and Netflix expects ad revenue to surpass $3 billion…
Netflix has teamed up with Nielsen to measure viewership for its Christmas Day NFL games, using Nielsen’s advanced methodology that combines Netflix’s streaming data. With high-profile teams and all ad slots sold out, Netflix anticipates a large holiday audience as…
Adweek examines Disney Advertising's new strategy to attract midmarket brands with budgets ranging from $30 million to $300 million. By implementing regional teams and expanding programmatic capabilities, Disney is offering these advertisers access to premium ad inventory and advanced measurement…
TCL has partnered with Magnite to enhance its ad-supported streaming via Magnite's SpringServe ad server, improving ad inventory value on TCL Channel. Magnite's platform will support TCL in delivering custom ad units and provide insights to advertisers.
"Terrifier 3" has grossed over $78 million globally, driving a 53% increase in Cineverse’s C360 Audience Network ad requests. The platform leveraged the film’s success to reach targeted horror fans, including a strong Hispanic audience, across multiple streaming channels, marking…
The Myers Report, surveying 3,500 ad leaders, forecasts strong 2025 growth for CTV, streaming, and OTT (24% significant, 51% moderate growth). First-party data (21% significant, 43% moderate), retail media (23% significant), diverse-owned media (16% significant), and programmatic ads (15% significant)…
